People: Dentsu APAC appoints Chief Creative Officer APAC at Merkle B2B

SINGAPORE — Dentsu Asia Pacific announces the appointment of Farrokh Madon as Chief Creative Officer Asia Pacific at Merkle B2B, effective 19 April 2022. Based in Singapore, Farrokh will oversee the creative directions and strategies in his role to impart creative technology solutions and innovative customer experience at Merkle B2B for Asia Pacific.

In a career spanning Singapore, Amsterdam and India, Farrokh has previously led various creative departments in Singapore at BBDO, McCann Erickson, Y&R (which has been renamed VMLY&R following a merger with VML) and Wunderman Thompson and worked with major brands including BMW, Lazada, Johnson & Johnson, MasterCard, Gillette, Caltex, Suntory and Diageo.

Farrokh will report directly to Kiaran Geen, President Asia Pacific of Merkle B2B, and Rhys Taylor, Managing Director, Merkle B2B Strategy and Creative APAC.


“When storytelling and technology hold hands, magic happens. I am looking forward to creating engaging brand stories and experiences with the talented team at Merkle B2B,” said Farrokh Madon, Chief Creative Officer Asia Pacific of Merkle B2B.

An award winner of over 200 awards and accolades including Cannes, D&AD, One Show, Spikes Asia, AdFest Asia and a historic Grand Prix at the Effie Awards in Singapore for the GMP Raffles Ghost Campaign, Farrokh was Creative Director of the Year in 2013 at the Institute of Advertising Singapore’s Hall of Fame.

He was also part of the judging panel at Cannes, Adfest, Singapore Creative Circle Awards, Effie Awards and various advertising and marketing awards over the years. Outside of advertising, Farrokh has also authored a fiction novel titled Offside that sat on the Top Seller shelves at Singapore bookstores.

“An award-winning creative leader, Farrokh will be bringing his wealth of experience and expertise in creative and design to Merkle B2B with out-of-the-box ideas and digital solutions to our ever-evolving customer journey,” said Kiaran Geen, President Asia Pacific of Merkle B2B. “We look forward to have him on board to share his insights in creating a unique brand experience and bringing it to the next level at Merkle B2B.”

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