MUMBAI, INDIA — Havas Worldwide India (Creative) has seen a strong growth trajectory over the past two years. To add thrust to this momentum, it has further added key profiles to its strategy and account management teams with senior appointments. Arthi Basak has joined as EVP & planning head – West, while Esha Datta and Sougata Kundu have been roped in as vice president, client servicing. While Basak and Datta will be part of the Havas Mumbai office, Sougata will work out of Havas Gurgaon.
In the past two years, along with significant changes in its leadership team, Havas Worldwide India has also enhanced and updated its core expertise and offerings, all while completely transforming its creative prowess to align with the ever-evolving media landscape. In 2021 alone, Havas Worldwide India garnered over 30% growth across its Mumbai and Delhi offices on the back of significant business wins including Tata Cliq Luxury, Bel Cheese, P&G, Vivo, and Celio, to name a few.
Commenting on the appointments, Manas Lahiri, managing director, Havas Worldwide India (Creative), said, “Havas Worldwide is currently at a very interesting growth stage with a client roster of well-established traditional as well as many new-age brands. Marketers are now increasingly seeking our expertise in creating cutting-edge, innovative solutions that are strategic, tactical, and out-of-the-box. With Arthi, Esha, and, Sougata on board, we will be able to further strengthen our client partnerships.”
Basak is a strategic brand expert with 20 years of experience delivering hi-impact marketing and communication solutions. She has conceived and created consumer-centric creative assets and campaigns with integrated brand solutions and omnichannel rollout for brands including Mahindra XUV, Nivea, Oreo, Blue Star, Taneira, Whisper, Pantene, and Head & Shoulder.
Datta is an advertising professional with over 14 years of experience across categories like electronics, retail, FMCG beauty, and non-beauty to name a few. Some of the biggest brands she has managed over this period are GSK, Dell, P&G, Wipro, Ferrero India, ITC, Sony, and Panasonic.
In a career spanning over 16 years, Kundu has managed a diverse set of clients across FMCG, Telecom, Automobiles, Food Retail, Footwear, Aviation, DTH, Liquor, BFSI, Sports & Entertainment, Tourism & HA. Some of the most prominent brands he has worked on include Airtel, Dominos, Maruti, and Hero Honda.