SEOUL, KOREA — After a career spanning 22 years with P&G, Hyoeun Kim, most recently Vice President (VP) of Olay Greater China, will now take on the role of Vice President of LG Electronics Global Marketing Center.
Kim began her career with P&G in 1999 and developed her brand-building expertise in multiple geographies, including Greater China, USA, Singapore, Japan, and Korea, gaining experience working across eight different brands of the global FMCG giant, including Olay, SKII, Head & Shoulders, Swisse Vitamin, and Wella.
In 2016, Kim joined Olay Greater China and was credited with their business turnaround by renewing the premium product innovation and reshaping the brand proposition, and transforming the brand into a high growth player in the category. Kim was also behind the award-winning “Fearless of Age” Olay campaign with creative partner Grey Hong Kong, which successfully relayed Olay’s brand belief and purpose beyond just being a superior skincare product.
Hyoeun Kim shares, “I appreciate the time I spent at P&G, where I gained deep consumer-centric brand building experience, especially in the beauty category. I am now ready to take on a new challenge and looking forward to working with a world-renowned, premier Korean brand -LG Electronics. It is an honour for me to be a part of this journey.”