Campaign Spotlight

Campaign Spotlight: Applebee’s salutes “Regulars” in new brand campaign from Grey

NEW YORK, USA — This week, Applebee’s launches a new brand campaign from Grey called “The Regulars,” the commercials salute real, everyday patrons for their loyalty and consistency during a time that has been anything but regular.

Americans from all walks of life, from Little Leaguers to firefighters and senior citizens, are seen living their lives, sharing a meal and a connection.

Applebee’s commercials, known for music that grips people’s attention and evokes emotions, features the famous “Cheers” television anthem in the latest work.

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https://www.youtube.com/watch?v=AFYrvGHQg-Y

It is the first campaign from the casual-dining chain, with 1,600 locations, that does not feature menu or special deals. The campaign will run during the NFL playoffs this month and on prime-time programming.

Last summer, Applebee’s partnership with country star Walker Hayes and his hit “Fancy Like,” which talks about date night at the restaurant became a viral and sales sensation.

CREDITS

BRAND: Applebee’s
John Cywinski: President
Joel Yashinsky: Chief Marketing Officer
Heather Boyer: Director, Advertising and Partnerships

CREATIVE AGENCY: Grey New York
Advertiser: Applebee’s
Spot Title: Regulars
First Air Date: 1/9/2022
Agency: Grey

WW Chief Creative Officer: John Patroulis
Chief Creative Officer: Justine Armour
Executive Creative Director: Lance Parrish
Creative Director: Mike Latshaw
Creative Director: Talia Bradicich
Associate Creative Director: Talia Rapp
Associate Creative Director: Jessica Bass
EVP, Account Director: Nadine Falco
VP, Account Director: Ilyssa Harbatkin
VP, Account Director: Lucie Kittel
Account Supervisor: Ariana Tsapralis
Senior Account Executive: Mary Jane Fischer
Executive Strategy Director: Tony Lederer
Planning Director: Lauren Friezo
Senior Brand Planner: Taylor McLean
Brand Planner: Estie Wassner
Project Director: Arie Andrews

EXECUTIVE PRODUCTION: Townhouse
Chief Production Officer: James McPherson
Director of Production: Kim Kietz
Executive Producer: Peri Brand
Executive Producer: Liat Ebersohl
Music Producer: Leland Drake
SVP, Director of Business Affairs: Stephen Bernstein
VP, Head of Talent: Natasha Howell
Business Manager: Lisa Johnson

PRODUCTION COMPANY: Smuggler
Director: Henry-Alex Rubin
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
Executive Producer: Drew Santarsiero
Chief Operating Officer: Andrew Colon
Head of Production: Alex Hughes
Producer: Leah Allina

EDITING/FINISHING: Cartel
Executive Producer/Managing Director: Lauren Bleiweiss
Head of Production: Meagen Carroll
Head of Production: Vietan Nguyen

COLOR: COMPANY 3 LA
Senior Colorist: Dave Hussey
Assistant Colorist: James Harmon
Senior Producer: Mario Castro
SVP Short Form: Ashley McKim
Audio Post: Heard City
Managing Partner: Gloria Pitagorsky
Mixers: Eric Warzecha, Phil Loeb, Evan Anderson
Executive Producers: Jackie James & Sasha Awn
Senior Producer: Liana Rosenberg
Assistant Producer: Nick Duvarney
Assistant Mixers: Ronnie Stapleton, Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin

PR: Current
SVP, Client Experience: Shannon McGovern
SVP, Integrated Media Strategy: Mara Mazzoni
Manager, Media Relations: Josephine Bonnie Mallari

MEDIA: Initiative
Managing Director, Client Advice & Management: Kat So
Senior Group Director, Partnerships: Sharon Iancu
Director, Video Partnerships: Allison Rapps
Director, Digital Performance: Brian Pankauskas
Director, Communications Design: Karyn Saldanha

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