People: Outbrain expands APAC team with new appointments across Sales and DSP

SINGAPORE — Outbrain, a leading recommendation platform for the open web, has announced a series of new hires across its APAC team, including a new Director for its multi-channel programmatic DSP Zemanta.

Among the new recruits for its Sydney office includes newly appointed Sales Manager Megan Hourston, who was previously with Southern Cross Austereo as a Digital Account Manager. Joining her is new Account Manager Lachlan Moon who was formerly a Technical Client Services Manager from Integrated Ad Science. They will both be responsible for the growth of client portfolios in addition to supporting business development across the ANZ region.

Joining the Singapore office includes a new Customer Success Manager, Efydayana Aditijawarman, who had previously worked at Microsoft as a Product Monetization Executive. She will be responsible for publisher and agency service delivery in addition to supporting Outbrain’s SEA business portfolio.


Furthering Outbrain’s expansion across its DSP advertising division is the new appointment of APAC Director Dawn Chan, who will be leading the charge on the direction and strategy across Zemanta.

With over 18-years of leadership experience across ad-tech and media, including previous involvement with global brands such the Dow Jones and LinkedIn, Chan is equipped with the knowledge and connections for building the Zemanta profile across APAC. A previous remit has also seen Chan serve as a regional board member for IAB INSEA.

Managing Director Andrew Burke said “We are really excited to bring forward for our clients a wealth of new knowledge and expertise across both media and DSP advertising. This comes at a great time for Outbrain where we have seen continual business growth for our brand including a recent partnership with the Pedestrian Group in Australia.

“We are excited to be in a position that will not only further our services for our advertising and publisher partners but to further enhance the overall experience of our products.”

Dawn Chan said of her appointment, “I’m looking forward to implementing a philosophy of listening to client needs, as this has helped me achieve success throughout my career and experience.

“As the first-boots-on-ground, I’m excited about giving agencies and brands a best-in-class performance-focused DSP experience.”

Todd Sawicki, CEO of Zemanta, commented: “We are looking forward to seeing Dawn leverage her past experience and capability to lead teams and expand client sets both for startup companies and established brands.”

“At Zemanta, we believe in customer service. Dawn’s background clearly illustrates how crucial this is for us and we look forward to seeing how she collaborates with post-sales teams to ensure client success and nurture future business for the long-term.”

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