Publicis Groupe Hong Kong has appointed award-winning strategist Siddhant Lahiri as Head of Strategy.
Lahiri joins Publicis Groupe Hong Kong with more than 18 years of strategic planning experience across Asia, having advised leading brands in financial services, FMCG, telecommunications, automotive and food & beverage sectors across Singapore, Malaysia, India and the broader APAC region.
His appointment reflects Publicis Groupe Hong Kong’s continued investment in strengthening strategic capabilities across the Groupe as clients navigate increasingly complex business, consumer and technology shifts. In his role, Lahiri will lead the strategic planning function, working closely with teams across Publicis Groupe Hong Kong’s agencies and capabilities to deliver integrated solutions that help clients unlock growth and create competitive advantage.
Prior to joining Publicis Groupe Hong Kong, Lahiri served as Head of Strategy at Forsman & Bodenfors Singapore. He previously held senior strategy leadership roles at Dentsu International and Leo Malaysia, bringing extensive regional experience to his new role.
Throughout his career, Lahiri has been recognised for driving commercially impactful work. He was named one of Campaign Asia’s 40 Under 40 in 2023 and has received multiple APAC and national Effie Awards. He is also a regular jury member for leading industry programmes, including the APAC Effie Awards and WARC Prize for Asian Strategy.
“Siddhant is a highly respected strategist with deep experience across markets, categories and business challenges. As our clients navigate a rapidly changing environment, his ability to connect consumer understanding, commercial thinking and creativity will be invaluable in helping our teams deliver stronger business outcomes. We are delighted to welcome him to Hong Kong and to our leadership team,” Tom Kao, CEO of Publicis Groupe Hong Kong said.
“What attracted me to Publicis Groupe Hong Kong is its ability to bring together diverse capabilities around a client’s business challenge. The opportunity to combine data, media, creativity and technology creates a powerful, compounded platform for strategic thinking. I’m excited to join the team and help our clients build stronger brands, unlock growth and create meaningful impact,” Siddhant Lahiri said.
Lahiri’s appointment is effective immediately.
