SINGAPORE – R/GA has announced the formation of a dedicated global AI Products team backed by a $50 million Innovation Fund and appointed creative technologist and innovation strategist Ben Cooper as Global Executive Director, AI Products.
This strategic move from R/GA signals its commitment to pioneering the next frontier of AI-driven brand experiences. Far from simply chasing efficiency, the agency’s new direction positions AI as a transformative force, capable of inventing previously unimaginable creative and commercial outcomes for clients navigating an increasingly complex digital landscape.
Ben Cooper brings with him an impressive pedigree of innovation. Renowned for boundary pushing work at the intersection of technology and creativity, his portfolio includes award winning breakthroughs like ‘Clever Buoy’ (Optus), the world’s first AI powered shark detection system, and ‘NRMA Fireblanket,’ recognized as Australia’s Most Innovative Product by the Australian Financial Review. He also led the globally acclaimed D&AD AI & Creativity Report 2025, setting the tone for how AI is reshaping the creative industries.
Ben Cooper, Global Executive Director, AI Products said, “At R/GA, we’re not building off-the-shelf AI tools. We’re engineering purpose-built accelerants to unlock new creative and commercial possibilities. This isn’t about doing the same things faster – it’s about evolving what’s possible and creating products that change how brands think, move and grow. That’s theopportunity – and that’s the kind of work I’ve come here to lead.”
Michael Titshall, Global Head of AI Products, R/GA, “Our AI Products team will enable creativity previously not possible, opening up new growth opportunities for our clients. Ben is the perfect leader for this — a rare combination of consultant and inventor, who brings clarity to complexity and inspires innovation.”
Composed of AI consultants, designers, and developers with experience in launching over 100 AI products globally, the newly formed team will drive innovation across key areas including predictive personalization, generative interfaces, and brand design tools. These offerings aim to deliver tailored, intelligent products that enhance interaction, deepen engagement, and unlock value for both brands and their audiences.
R/GA’s AI Products team builds on the success of AISOP (AI Search Optimization Platform) – a proprietary tool that delivers real-time health checks and visibility across AI-driven search experiences. The initiative represents a broader strategy to develop modular, scalable solutions that rethink how brands move, adapt and grow in the intelligence age.
