MANILA, PHILIPPINES — Award-winning multi-market integrated communications agency PRecious Communications is celebrating its third year of operations in the Philippines, marking a significant chapter of growth, expanded capabilities, and regional recognition since its establishment in 2022.
Over the past three years, PRecious Communications Philippines has become a trusted partner for leading enterprises and fast-growing startups navigating the evolving communications landscape. The agency has grown 2.5x year-on-year, fueled by strong partnerships, strategic positioning, and a deep understanding of both local and regional markets.
“From the very beginning, our vision was clear — we wanted PRecious Philippines to operate as a regional agency in a local market,” said Paolo Alba, Regional Vice President and Country Lead for the Philippines. “In a space dominated by established local players and global network agencies, that positioning allowed us to carve out a strategic niche and deliver unique value to our partners.”
A regional approach with local impact
PRecious’ journey in the Philippines began with a focus on the country’s fast-growing digital economy. In its first year, the agency worked with regional tech startups expanding into the market, helping them build their presence and connect with Filipino consumers. As more investors recognized the potential of the local startup ecosystem, PRecious broadened its scope to multi-market servicing — supporting Filipino companies as they expanded across Southeast Asia and helping regional brands deepen their footprint in the country.
This regional mindset has become a cornerstone of the agency’s growth. “Our network across Southeast Asia enables us to help clients think beyond borders,” Paolo said. “We work closely with them to scale their presence, attract investment, and build meaningful partnerships across the region.”
Expanding capabilities and client partnerships
As the business landscape evolved, so did PRecious Philippines. In its second year, the agency expanded beyond startups to include financial services, cybersecurity, and insurance, strengthening its portfolio with a balanced mix of high-growth startups and established enterprises.
Today, PRecious supports some of the most influential brands shaping the Philippine and Southeast Asian markets, including Visa, a global leader in digital payments; Igloo, a regional insurtech innovator; Globe, the country’s largest telecommunications provider; and Thinking Machines, OpenAI’s first boutique consultancy partner in APAC.
“These partnerships reflect the trust clients place in us and our ability to deliver results that go beyond visibility,” Paolo shared. “We focus on strategies that align with their growth goals and connect them with the audiences and opportunities that matter.”
Milestones and recognition
PRecious Communications’ growth in the Philippines is defined not only by its expanding portfolio but also by significant milestones that underscore its leadership in the industry.
Among these are:
- Achieving profitability within its first year of operations, a target set by the agency’s founder.
- Securing major industry recognitions, including being named one of the Top 4 PR agencies in Asia-Pacific at Campaign Asia’s Agency of the Year Awards and one of the Top 3 in-market consultancies at the PRCA Gold Standard Awards.
- Winning Medium-Sized Consultancy of the Year in Southeast Asia at the 2025 International Business Awards (IBAs), with Paolo also receiving recognition as Executive of the Year in the Philippines.
“These milestones are the result of strategic bets and the dedication of our team,” Paolo said. “But more than the awards, what I’m most proud of is the growth of our people. Seeing how far the team has come in three years is incredibly rewarding.”
Investing in the future: Digital and AI
As PRecious enters its next phase of growth, the agency is investing heavily in digital transformation and AI-driven innovation to deliver more integrated and measurable solutions. This includes the recent onboarding of a 10+ year digital and performance marketing veteran to lead the integration of digital marketing into its core services.
“With AI and new technologies reshaping the communications landscape, we’re focused on strengthening our digital capabilities to meet evolving client needs,” Paolo explained. “Our goal is to combine the credibility of PR with the measurability of digital marketing — offering insight- and data-driven solutions that help brands connect with their audiences and deliver real business outcomes.”
This approach reflects PRecious’ broader vision for the future: to build campaigns that are not only creative and impactful but also rooted in data and insight. “We want to help brands go beyond storytelling and move into story-doing — where communications directly contribute to business growth,” Paolo added.
Looking ahead
As PRecious Communications celebrates its third anniversary in the Philippines, the agency remains focused on expanding its capabilities, strengthening client partnerships, and contributing to the growth of the local creative economy.
“Three years in, we’re proud of what we’ve achieved, but we’re even more excited about what’s ahead,” Paolo said. “We’re building a future-ready agency — one that’s deeply connected to the Philippine market but also plays a key role in shaping conversations across Southeast Asia.”
With its strong regional network, expanding digital capabilities, and commitment to driving measurable impact, PRecious Communications is poised to continue its growth trajectory, helping brands navigate the fast-changing communications landscape and achieve meaningful outcomes.
