BANGKOK, THAILAND – Global socially-led creative agency We Are Social is making waves across Asia Pacific with a series of strategic moves, including the promotion of Suzie Shaw to APAC CEO and the launch of a new office in Thailand.
Suzie Shaw, who has led We Are Social Australia as CEO since 2015, steps into a new role as Asia Pacific CEO. She will continue to spearhead the Australian market while driving regional expansion, forging strategic partnerships, and elevating the agency’s creative and technological capabilities. With a focus on innovation, Shaw aims to help brands navigate the complex intersection of culture and social media in an ever-evolving digital landscape.
Under Shaw’s leadership, We Are Social Sydney has flourished, growing to a team of over 60 and delivering award-winning campaigns for major brands like Samsung, Audi, adidas, and TikTok. As a key member of the Executive Management Board, she will report directly to Global Group CEO Toby Southgate.
Expanding its regional footprint, We Are Social has officially launched operations in Bangkok. The Thailand team, already working with clients such as L’Oréal, KFC, Warner Bros. Discovery, and T&B Media, brings a full-service offering across creative, strategy, PR, influencer marketing, and client services. With 19 professionals onboard and openings in tech and gaming, the team is actively shaping a dynamic creative ecosystem.
The Bangkok office is helmed by Patt Nitikarn as Managing Director and Nutchanun Chiaphanumas as Executive Creative Director – two creatives whose work has been recognized at Cannes Lions, Clios, and D&AD, among others. Nitikarn commented: “Bangkok has always been a creative driving force, and there is now also a huge appetite for a culture and community-led approach to social-led creative. What’s really exciting for us as a team is being able to take the global vision of We Are Social – to lead the evolution of marketing – and make it culturally relevant for our market, whether that’s using cutting-edge technology to engage with consumers and subculture communities, or bringing creativity to always-on social. As an agency of pioneers and creative innovators, we’re excited to be working with brands that share our ambition.”
Shaw commented: “I’m excited to step into this role and work alongside our incredibly talented teams across Asia-Pacific. We have a huge opportunity to help brands not just join the conversation but lead it in a way that truly resonates with their communities. Nowhere is this better reflected than the success Patt and the team in Thailand have had so far. Their social expertise in subcultures and innovative technology, combined with extremely impressive creative credentials is compelling, and resonating with forward-thinking brands. The growth from the team so far has been exceptional, and there is a lot more to come. I’m looking forward to rolling up my sleeves and pushing the boundaries of what social-first creativity can achieve.”
Southgate said: “This is an exciting moment for us, not only in Thailand, but also across Asia-Pacific where we see significant growth opportunities for socially-led creativity. Suzie’s exceptional track record and passion make her the perfect leader for our Asia-Pacific region. Likewise, Naiyen has been instrumental in establishing and growing our team in Singapore, and will be crucial in connecting our teams across Southeast Asia. And Patt is someone whose work speaks for itself. We Are Social is the world’s leading creative social agency and with people like Suzie, Naiyen and Patt leading us forward, our position will only continue to strengthen.”
