MANILA – For its 2018 installment, the adobo Design Awards Asia (aDAA) progressed with the theme, “Design Solutions in a Connected World” and continued to establish itself as one of Asia’s most important creative awards which determines the very best designs and designers in the region.
This year, GREYnJ United’s Chief Creative Officer, Jureeporn Thaidumrong, acted as jury president, overseeing a panel of industry notables and luminaries in judging the entries across 19 Professional Categories and an Open Category. Thaidumrong was joined by industry heavyweights such as Kinetic Singapore’s Co-Founder & Creative Director, Pann Lim; AKQA’s Shanghai’s Executive Creative Director, Eric Cruz; J. Walter Thompson Philippines’ Chief Creative Officer, Dave Ferrer; Plus 63 Design Philippines’ Founder, Dan Matutina; Design Center Philippines’ Executive Director, Rhea Matute; McCann Worldgroup Philippines’ Executive Creative Director, Joe Dy; ‘Tabi Po’ author, Mervin Malonzo; One Zero Design Co.’s Founder, Arts Serrano; De La Salle College of St. Benilde’s Dean, Gerry Torres; Team Manila’s Co-Founder, Jowee Alviar; and Meganon Comics’ Co-Founder, Tepai Pascual.
The two-day judging process was done involving over 200 entries last 20-21 March 2018 at the BGC Arts Center. The number of entries made the judging process no easy feat but it was definitely great to see brilliant designs from different categories flourish.
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IN PHOTO: Lim and Thaidumrong as they carefully examine each of the entries
Jureeporn Thaidumrong, Pann Lim, and Eric Cruz contributed their global perspective during the entire judging process. Some light banter ensued where everyone shared their position on current trends: from matters affecting some design principles to wide-encompassing technological developments that could dictate the future of advertising.
Some important things that were discussed covered areas on how the entries should follow the event’s theme without sacrificing their design capabilities. It was also suggested that it’s important to place emphasis on designs that have demonstrated transformational impact on society, businesses or the public sector, in addition to the usual criteria of excellence in design craftsmanship.
Open to all creative enthusiasts, professionals, freelancers, and students, the competition has lived up to its promise to highlight state-of-the-art works in print, publishing, advertising and bring out the best of the best in the industry.
Professional Categories for this year included: Press & Poster, Packaging Design, Outdoor, Product Design, Corporate/Branding Identity, Book Design, Magazine & Newspaper Design, Film Advertising, Film/Video Craft, Graphic Design, Production Design, Illustration, Wearable Design, Typography, Digital/Interactive Design, Photography, Mobile, Photography, and Environmental/Spatial Design.
The Open Category catered entries from undergraduates and amateurs of all design disciplines to showcase their most creatively effective design solutions. The works were judged based on the brilliance and feasibility of the idea; in the case of a finished product, its potential.
The event was presented by adobo magazine, the country’s premier advertising and brand communications publication, co-presented by Jollibee, and sponsored by Globe. It has the full support of D&AD, the world’s toughest and most prestigious design award-giving body.
The adobo design Awards Asia works in partnership with these prestigious institutions: Design Center of the Philippines, Communication Design Association of the Philippines, Animation Council of the Philippines, Game Developers Association of the Philippines, with the support of the British Council Philippines. The event’s Official Registration Partner is TVCXpress Manila.
