ASIA-PACIFIC – SHANGHAI, CHINA, APRIL 26, 2011 – Tribal DDB Shanghai has won the digital branding and marketing assignments for two of Unilever’s leading home care brands, OMO and Comfort, across China. Tribal DDB Shanghai won the accounts through a competitive pitch and was chosen by Unilever based on the agency’s ability to uncover meaningful consumer insights and convert them into compelling digital programs and platforms.
Unilever has been a long-standing client of DDB China Group – the company’s beverage brand Lipton has been an enduring client of DDB China and the agency has worked on several award-winning campaigns for the brand, while Tribal DDB Shanghai is currently working with Zhonghua Toothpaste. The new wins of OMO and Comfort build upon the agency’s portfolio with Unilever.
“I’m confident Tribal DDB will be able to build a voice for both brands in the digital space that will not only maintain relevancy and engage with the changing landscape of consumers, but also develop social creativity – ideas that people want to play with, participate and pass on,” commented Jit Hoong Ng, managing director of Tribal DDB Shanghai.
“These new wins are a significant move in expanding our relationship with Unilever, and we’re excited to grow our partnership. As the first creative digital agency to work with OMO and Comfort, we look forward to creating innovative and truly integrated digital offerings for both brands,” said Jesse Lin, president of DDB China Group Shanghai.
