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Brand & Business: Beyond the hype: what Lazada’s 11.11 Shopping Festival means to consumers and what’s new this year

MANILA, PHILIPPINES – Back in 2013, leading online lifestyle destination Lazada made its first 11.11 debut in the Philippines. The inaugural event which started in 2013 gave consumers access to exclusive deals for a month. By 2018, what was previously a month-long event had evolved into the biggest one-day sale of the year that is highly anticipated by consumers.

Lazada’s 11.11 Shopping Festival has become an online shopping craze, keeping Filipino consumers excited as they wait in anticipation for massive discounts, exclusive deals. It has become a part of consumers’ lifestyles as they seek entertainment through various Shoppertainment initiatives such as LazGames and LazLive livestream shows on the platform.

So, what does Lazada’s biggest one-day sale mean to consumers? What can consumers look forward to this year, and is the hype merited?


Filipino Consumers and Lazada’s 11.11 Shopping Festival

Since Lazada’s first-ever 11.11, the number of shoppers and sellers have grown by an average of 5 times year-on-year. The app’s growth in adoption by consumers is driven by the industry-leading tech innovations that Lazada has been able to launch over the past years, such as search-image function, in-app games, and livestreaming.

“I’ve been an avid 11.11 shopper since its Online Revolution sale back in 2016, and a lot has changed since. Lazada offered new in-app games and features such as Shake It, Balloon Pop, LazGames, Price Slash, Guess It and many more, that us consumers can enjoy and take advantage of to win vouchers and earn coins. This upcoming 11.11 sale, I’ll be purchasing items for my family including household suppliers, printer for our business, furniture, vitamins, as well as bond paper for my sister who is a teacher,” Entrepreneur Gennise Leybag shares.

For most, this one-day sale is something they look forward to, as they can shop from an enhanced assortment on the platform and snag deals at the lowest possible price.

“I started shopping at Lazada’s 11.11 sale last 2016. I love shopping during 11.11 because I can avail my needs and favorite items at a discounted price. As of date, I have already added to cart a lot of Christmas gifts not just for myself, but for my family and friends as well. 11.11 sale is really the best day to buy Christmas gifts and decorations,” shared Student John Raven Ramos.



“For someone like me who lives far from the city, Lazada has really made it convenient for me to shop for the things I like and need. Every year I make sure to really shop during Lazada’s 11.11 sale, I would usually save throughout the year so I can really splurge during 11.11. Because why not? A lot of products are on sale plus I can really shop for gifts for my family in time for Christmas,” Seasonal Online Seller Vergie E. Golandrina shares.


A day left before the biggest one-day sale, items such as the Korean style square pants, high waist jeans, Samsung Galaxy M31 Smartphone, Tala by Kyla University Series Collection, and plain jogger pants are appearing to be the popular items added to cart by customers ahead of Lazada’s biggest one-day sale. In addition, ahead of 11.11, more than 2.5M customers were already able to collect the free shipping vouchers available on the app; so, if you haven’t collected free shipping vouchers, head on to the Lazada app now! 

What’s New This Year?

This year, as the annual shopping festival steps into its eighth edition, on top of the best-valued deals and free shipping, Lazada will deliver non-stop happiness through a myriad of initiatives to deliver a fun, interactive, and entertaining experience for shoppers on the platform. 

As part of Lazada’s biggest one-day sale, a star-studded Super Show will be staged on November 10, from 9 PM to 12 AM and livestreamed on the Lazada app via LazLive. It will also be broadcasted on Cinema One, Kapamilya Channel, and GMA 7, where over PHP 11 Million worth of vouchers will be given away from 9 PM to 11 PM during the Lazada’s Super Voucher Giveaway Pre-Show. More than PHP 5 Million worth of vouchers and a brand-new Honda City will be given away during Lazada’s 11.11 Super Show from 11 PM to 12 MN. 

Aside from the star-studded Super Show, consumers in the Philippines can also play Lazada’s newest in-app game called Happy Bounce, which requires shoppers to control a “Kitty” avatar by swiping left and right, to collect Lazada coins and brand vouchers.

If you are tight on budget but still want to snag all the great deals in your shopping cart, fret no more, we’ve got you covered! This 11.11, you can apply for a loan from our financing partners such as Billease, Tendopay, and Pera247. This means you can still score the best shopping deals and pay later, with 0% interest rate. Simply visit to apply for a loan before Lazada’s biggest one-day sale, so that you can have a seamless and convenient shopping experience on November 11.

Finding the perfect gift for your loved one for the holidays, or simply letting them know they are in your thoughts? At Lazada, there is something for everyone! Check out the newly onboarded brands across Fashion, Electronics, Beauty, Lazada Fresh, Groceries, Books, and Digital Goods such as HASK, Cold Storage Seafood, CDO Foodstore, Polo Ralph Lauren, Viva Books Publishing, Hanabishi, and KonsultaMD.

Don’t miss out on Lazada’s Biggest One-Day Sale. Start setting your alarms and adding to cart as early as now! Visit,,, and to know more.

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