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Brand & Business: #DontTasteTheDifference with the Burger King plant-based Whopper, the buzz on meatless

MANILA, PHILIPPINES – Burger King® is back at it again with their Plant-Based Whopper® and they’re saying, more than ever, that the meatless Whopper® doesn’t differ in taste with their classic beef Whopper®, find out what the buzz has been about and why many are saying, “I really don’t taste the difference!” 

Taste It To Believe It 

The revolutionary Plant-Based Whopper® has finally hit the Philippines, and people just can’t believe how delicious the meatless Whopper® is! Developed in partnership with V2Food, Australia’s #1 plant-based company, the patty is able to replicate the full flame-grilled beef burger experience by using soy proteins and a variety of plant-based sources. 

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Launched last November, the curiosity over the new product encouraged many to check it out for themselves. How was it you ask? Well, the unbelievable beefy taste surely didn’t disappoint! The Plant-Based Whopper® was a winner. A real game-changer. No wonder it immediately became the talk of the town on social media from meat lovers and plant-based eaters alike because believe it, the taste lives up to its buzz. 

The #DontTasteTheDifference Challenge

Stepping up the whole plant-based experience for its customers, Burger King® Philippines has introduced the #DontTasteTheDifference Challenge. Putting to the test the claim that there really isn’t much difference between the Plant-Based Whopper® and the classic Whopper®, the challenge was intended to disprove non-believers that something healthier can actually taste just like meat. Some of the first to take on the taste test were celebrities Sam YG, Camille Co, and Slater Young – to name a few. 

Taking on a more direct approach to the challenge, Tony Labrusca did it with his “favorite kasambahay”, while Slater Young showed just how pleasantly surprised they were with the Plant Based Whopper®, so much so that it was gone in a hot minute, thanks to wife Kryzz Uy! On another post, Khalil took on the blind taste route and perfectly captured his surprise upon realizing how wrong he was in picking which of the two was the Plant Based Whopper®. 

Their final verdict? They all #DontTasteTheDifference! Check out their first-hand experiences here, and find out what they have to say!”? They #DontTasteTheDIfference!

Camille Co: https://www.instagram.com/p/CJkUAmvgD30/

Slater Young: https://www.instagram.com/p/CJm8l_Ehpp8/ 

Tony Labrusca: https://www.instagram.com/p/CJlP2w-BcrE/ 

Sam YG: https://www.instagram.com/p/CJk3lL5Dqm0/ 

Khalil Ramos: https://www.instagram.com/p/CJkZnr9huly/ 

With celebrities and influencers taking on the challenge left and right, no wonder curious palates were quick to jump onto the challenge.

An Unbelievably Good Meat Alternative

The classic Whopper® of BK®, with its signature flame-grilled flavor, will always have a spot in the palates of Filipinos, but it’s good to change things up once in a while. Not only is the Plant-Based Whopper® an equally satisfying beef  burger alternative for those days we feel like eating less meat, but it’s also a truly affordable option, considering the perception about meat alternatives being premium.

So, whether you’ve tried it before, or about to try it for the first time, the Plant-Based Whopper® is readily available to satisfy your flame-grilled cravings without burning a big hole in your pocket. More of the good stuff, but less of the expense! 

Try It Out Now!

Hop on the Plant-Based Whopper® bandwagon and see for yourself how tasty it is! Until January 31, 2021 only, you can enjoy the Burger King® 2-for-150 Promo! For only P150, you already have 1 (one) Plant-Based Whopper® Jr. and 1 (one) Whopper® Jr. – so you too can compare them side by side!

 

Head on over to your nearest Burger King® restaurant and #DontTheTasteTheDifference for yourself! 

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