Philippine News

Brand & Business: Lazada Reveals Mid-Year Festival for Go Where Your Heart Beats ⁠— Sale, Games, and More Surprises in Store for Shoppers

MANILA, PHILIPPINES Lazada will hold its first ever mid-year sale event on Friday, July 12, 2019 across all its six markets in Southeast Asia (SEA). For 24 hours between 12:00MN to 11:59PM, consumers will get access to a wide assortment of product deals on Lazada ranging from branded items to new arrivals and unique finds. 

The one-day mega sale is themed “Millions of deals your heart desires”, a nod to the leading SEA eCommerce platform’s refreshed brand idea Go Where Your Heart Beats launched earlier last month. The Mid-Year Festival is Lazada’s first sale event that brings to life Go Where Your Heart Beats – providing shoppers a wide assortment of products that enhance their lives and enable them to pursue their hearts’ desires.


The mid-year sale will serve as the culmination of Lazada’s rebranding. From simply delivering goods to people, the SEA eCommerce giant wants to be able to touch and inspire their customers. Jason Huan, the Chief Marketing Officer of Lazada Philippines, shared the concept behind Go Where Your Heart Beats: “So what is this new brand? We want to tell you that desire isn’t bad. The desire to do good is, of course, something that we want to encourage. A lot of the themes and the conversations  that we have with our sellers and our customers, we realize that we just want to better versions of ourselves.”

The addition of a new mega sale day to Lazada’s annual shopping event calendar is designed to bring customers and sellers more opportunities to ignite new possibilities. To encourage more shoppers to follow their hearts, Lazada is offering attractive benefits such as free shipping deals with participating sellers as well as millions of Lazada vouchers to be given away throughout the day.

Beyond sales, Lazada’s new Mid-Year Festival also offers a platform for the eCommerce leader to further its Shoppertainment strategy and create deeper engagement with customers. Ahead of the July 12 sales day, Lazada has introduced its latest livestreaming feature across all six countries – a ‘live’ in-app gameshow coined ‘Guess It’

“It is a truly exciting time for Lazada and the constantly evolving world of eCommerce. In our continued endeavour to excite and engage our customers and sellers, beefing up our Shoppertainment content puts us ahead of the curve. We want to empower people to ‘Go Where Your Heart Beats’, a rallying idea to explore the millions of choices and opportunities we have every day at our fingertips. Lazada is continuing to transform and challenge the limits of what eCommerce platforms can do in engaging consumers with access to initiatives like ‘Guess It’,” shared Jason Huan.

Play ‘Guess It’ to get special offers and win prizes

‘Guess It’ is an interactive livestreamed program which is easily accessed using Lazada’s mobile app. The objective is to guess the price of the featured item to win a prize. Each session features six (6) products where the host gives clues about the actual price of the product. To win prizes in the form of Lazada wallet credits, the viewers simply need to input their guesses before the time runs out. Viewers are encouraged to share the game and ask their friends to join because the more viewers that tune-in, the bigger the prize pot! Anyone can be a part of the fun and thrills by catching the live show in the following timeslots: 12NN, 1PM, 6PM, 7PM, 8PM, and 9PM everyday including weekends until July 12.

“‘Guess It’ is the first-of-its-kind interactive livestreamed game by Lazada and is just one of the many exciting surprises people can look forward with the all-new Lazada. Through our heightened efforts in evolving Shoppertainment on Lazada, we are looking at transforming Lazada as an everyday lifestyle destination, beyond just a shopping platform. We are excited for everyone to be a part of this transformative eCommerce experience,” added Huan.

In the Philippines alone, the first ‘Guess It’ livestreamed gameshow attracted more than 50,000 views and amassed 68,000 followers to-date.

More surprises, discounts and promos at Lazada’s Mid-Year Festival

Lazada’s popular LazGames also features strongly in the Mid-Year Festival with the introduction of a new leaderboard to track participants’ cumulative scores. For this mega sale event, Lazada has also made it possible for brands to customise LazGames with their own logo and products. 

In addition, Lazada Philippines will be formally launching the newest addition to their roster of ambassadors, multimedia royalties James Reid and Nadine Lustre, to headline the launch of the Mid-Year Festival with an exclusive concert, details of which shall be announced soon.

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