MILAN, ITALY – Moncler has unveiled the redesigned Moncler.com, a digital flagship that transforms from a traditional e-commerce platform into an immersive brand destination, placing product and experience at the forefront.
The new platform seamlessly blends storytelling, product, and service to create an elevated online journey that mirrors the brand’s signature luxury ethos. Every detail — from design and imagery to content and interface — has been crafted to highlight the extraordinary craftsmanship behind each Moncler piece. Product pages are designed as narratives, guiding visitors through the details that make every item unique.
Central to this digital evolution is Moncler’s collaboration with R/GA and Google, which earlier this year produced a fully AI-generated film showcased at Google Marketing Live. Leveraging Google’s latest video generation tool, Veo 3, Moncler.com brings still images to life, dynamically illustrating not only the look of products but also their movement. This innovation establishes a new visual language for the brand, where technology elevates style.
Artificial intelligence also powers personalization across Moncler’s digital ecosystem, tailoring recommendations and content to each visitor’s preferences. Future updates will include conversational search and adaptive landing pages, further enriching the user experience.
Beyond e-commerce, Moncler.com introduces interactive features such as styling suggestions and technical showcases, particularly in the Moncler Grenoble collection. Visitors can explore modules highlighting layering systems, fabric innovation, and mountain-ready performance – all designed to emphasize the collection’s unique spirit.
The launch of Moncler.com marks a pivotal step in the brand’s omnichannel strategy, unifying physical retail and digital engagement into one coherent luxury journey. Available in 38 countries and nine languages, the platform extends Moncler’s global vision of innovation and craftsmanship. The newly launched Moncler app further enhances accessibility, ensuring that the elevated experience translates seamlessly onto mobile.
