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Brand & Business: Unilever’s “SHOP2GIVE” Campaign with GIGIL Scored Gold and Silver at the 2019 Asia Pacific Tambuli Awards

An E-commerce campaign that raised donations for UNICEF, Unilever Philippines‘SHOP2GIVE’ received 1 Gold for Advocacy, and 1 Silver for Responsible Citizenship in the 2019 Tambuli Awards.  The idea was conceptualized by agency GIGIL, and brought to life by Spark It! and Mindshare Philippines.  It was GIGIL and Spark It!’s first time to enter the show.

Rolled out last October 17, 2018, the SHOP2GIVE flash sale helped shoppers donate to UNICEF by just buying their favorite Unilever products on Lazada.  During the campaign, Unilever allowed all the logos of its 32 brands to be rendered as drawings of a kid to move Filipinos.  Unilever’s Lazada website, its brands’ Facebook pages, the Facebook pages of its brand endorsers, the multinational’s out-of-home and print materials–all were transformed for the cause.  The first Facebook Live marathon was even executed for SHOP2GIVE, the kids’ drawings taking center stage.  All these resulted in the campaign surpassing its target by 158%, allowing Unilever to give a significant amount of its record-breaking sales to UNICEF.


The Tambuli Awards recognizes creative, purposeful, and effective brand work in the Asia Pacific region.

SHOP2GIVE previously won a Bronze in the inaugural E-commerce category of the ADFEST, and 2 Silvers in the 2019 Adobo Design Awards.  It was named by Lazada Southeast Asia as the ‘Best Marketing Innovation 2018.’





Client: Unilever Philippines

Chairman and CEO: Benjie Yap

VP Sustainable Business & Communications: Ed Sunico

VP Personal Care: Dorothy Dee-Ching

VP Customer Development: Fredy Ong

Media Director, Unilever Philippines & E-Commerce Media for SEAA: Dennis Perez

Corporate Communications Team: Anne Malolos

Marketing Team: Bea Joson & Marianne Tan

Supply Chain Team: Katrina Mendoza

PR Team: Apples Aberin & Lexi Tan

Customer Engagement Center: Ria Salvana

Promos and Merchandising Operations Group: Hershey Delantar & Gloria Del Rosario

Unilever Media Team: Macce Samarista & Sandrine Chanto

Customer Development Team:

Diane Kimberly Tan

Kay Veloso

Lester Cuneta

Peachy Patron

Joselle Dela Rosa

Harumi Kimura

Leanne Balmes




Country Representative, UNICEF: Lotta Sylwander

Chief Executive Officer, Lazada Philippines: Ray Alimurung

Chief Business Officer, Lazada Philippines: Emma Chavarot



Agency: GIGIL

Partner: Herbert Hernandez

Partner: Badong Abesamis

Partner: Isabel Prollamante

Head of Social & Senior Copywriter: Jeano Cruz

Head of Design: Edi Loyola

Art Director: Joey Sendaydiego

Art Director: Jaime Yusingbo

Art Director: Heninah Salud

Illustrator: Jepoy Almario



Agency: Spark It! PH

Franco Christian Santos

Kara Santiago

Cheryl Anne Gatan

Marc Christian Amoranto



Agency: Mindshare Philippines

Abhishek Gupta

Richard Montealegre

Mitch Ramos

Steph King

Sean Go

April Lagua

Freddie Estaris

Lorena Loren

Mark Romero

Partner with adobo Magazine

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