MANILA, PHILIPPINES – Together with AdSpark, TM personalizes the community quarantine experience of old and new subscribers through the #TMSecret menu, which despite the limited activities in the new normal, helped keep everybody entertained and connected.
TM subscribers or Ka-TMs continue their diskarte with their barkada over longer periods of time through extended mobile data validity. What’s more exciting about the #TMSecret, is how the offers are personalized to each Ka-TM. The promos refresh weekly or even monthly, adding that extra thrill for users.
#TMSecret and #SecretNaFunSayo were showcased on the Twitter Ads Leaderboard as one of the strongest, most creative, and effective ads across the Asia-Pacific region covering July’s #BestofTwitterAds.
The campaign gives a glimpse of how optimism and #Positivibes can be shared – through a simple video:
Ito ang #SecretNaFunSayo! 🤫 Sa #TMSecret, pwede ka nang makakuha ng dagdag-data o promos na may pinahabaaang validity! Just dial *143# and choose SECRET. ❤️ https://t.co/tZzFOzUGuo pic.twitter.com/sht6KwN6sX
— TM Tambayan (@tmtambayan) July 17, 2020
Showing how one can make good use of his idle time and constant connectivity around the house. This poses as a key factor in keeping spirits high amidst the pandemic, and TM effectively touches on that through its dagdag-data offers, longer validity, and personalized promos.
With over 2.6M impressions and 1.1M video views, #SecretNaFunSayo has generated massive awareness and reach for TM’s new promo – surpassing the industry benchmark for both metrics by around 121-122 percent. #TMSecret on the other hand has taken over 9.3M trend impressions and was mentioned over a hundred times, 69 percent higher than the usual.
Along with TM are a wide range of impactful brands in Asia that manifests how people create value and meaning while staying safe at home