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Campaign Spotlight: AdSpark reveals #TMSecret well through a Promoted Trend & First View Execution, hitting the Twitter APAC Leaderboard

MANILA, PHILIPPINES – Together with AdSpark, TM personalizes the community quarantine experience of old and new subscribers through the #TMSecret menu, which despite the limited activities in the new normal, helped keep everybody entertained and connected.

TM subscribers or Ka-TMs continue their diskarte with their barkada over longer periods of time through extended mobile data validity. What’s more exciting about the #TMSecret, is how the offers are personalized to each Ka-TM. The promos refresh weekly or even monthly, adding that extra thrill for users.

#TMSecret and #SecretNaFunSayo were showcased on the Twitter Ads Leaderboard as one of the strongest, most creative, and effective ads across the Asia-Pacific region covering July’s #BestofTwitterAds.


The campaign gives a glimpse of how optimism and #Positivibes can be shared – through a simple video:

Showing how one can make good use of his idle time and constant connectivity around the house. This poses as a key factor in keeping spirits high amidst the pandemic, and TM effectively touches on that through its dagdag-data offers, longer validity, and personalized promos.

With over 2.6M impressions and 1.1M video views, #SecretNaFunSayo has generated massive awareness and reach for TM’s new promo – surpassing the industry benchmark for both metrics by around 121-122 percent. #TMSecret on the other hand has taken over 9.3M trend impressions and was mentioned over a hundred times, 69 percent higher than the usual. 

Along with TM are a wide range of impactful brands in Asia that manifests how people create value and meaning while staying safe at home


Partner with adobo Magazine

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