“The world is better when we come together”

Timing its premiere with “The Lion King” in cinemas, online and TV, Max’s Restaurants have released the third installment of its “Every kind of family” film campaign.

“The world is better when we come together” is an epic animated story of the world at the beginning of time, and how a ‘bald sun” gets “hotter” to the discomfort and disapproval of the animals who inhabit the earth below. Feeling unappreciated, the sun no longer rises, sending the earth into total darkness and leaving the animals to fend for themselves.

Rachel Villanueva, Head of Creatives at Petch&Partners, the agency behind the previous “End Alienation” and “New Year is for Resolutions” films in the campaign said:

“The world today is divided by many issues of race, religion, sexual preference and political opposition. This beautiful animated story was another chance for us to remind people that our world is better united than divided. From a brand which unites every kind of family, every day in its restaurants – Max’s.”

Credits:

Client: Max’s Group Inc.

Chief Executive Officer: Carolyn Trota-Salud
Chief Marketing Officer: Jim T. Fuentebella,
Chief Operating Officer: Ariel P. Fermin
National Business Unit Head: Paolo Serrano
Marketing Director: Mark De Joya
Brand Manager: Jacqueline Peñaranda
Digital Marketing Specialist: Abigail Mary Sha

Agency: Petch&Partners

Chairman/CCO: Andrew Petch
Head of Creatives/Co-Founder: Rachel Villanueva
Senior Copywriter: Rachel Villanueva
Art Director: Jereek Espiritu
Client Service Director: Duke De Ramos
Account Executive: Frange Pangilinan

Production Company: Film Pabrika

Director: Joel Limchoc
Line Producer: Lei Villena
Executive Producer: Phoebe Nedia

Producers Collective: Just Add Water

Executive Producer: Jem Lim
Assistant Producer: Bea Jose

Post House / Animation House: Riot Inc

Audio House: Hit Productions

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