MANILA – Ana Ysabel Ongpin is the new Managing Director of Campaigns & Grey Public Relations. The Campaigns & Grey group has tasked Ana to strengthen its account servicing of high-profile clients, including household brands Pantene, Safeguard, and Gillette; Jobstreet; and successful consumer technology company Xurpas Enterprise.
Ana previously served as Managing Director of ProSolutions, the public relations unit of Great Wall Advertising, and prior to that, Senior PR Account Manager of DDB Group Philippines.
At DDB, Ana was part of the team that handled the rebranding campaign for PLDT HOME. She also handled the public relations campaign of the EastWest Bank IPO, and its “Dream Big, Win Big” promotion, with Derek Ramsay as the brand ambassador. She was also part of the team that launched Smart’s iPhone 4s, through the “Smart Holiday Camp Out” event, and the Lufthansa Technik A380 hangar launch, where former President Benigno Aquino was the guest-of-honor.
Ana is a product of the Theater Arts program of the University of the Philippines in Diliman. She began her career as a marketing and sales associate for Auto Extreme, a motoring show on RPN-9 (now CNN Philippines), and joined BMW Philippines’ Marketing and Events team.
Says C&G CEO Boboy Consunji on Ongpin’s appointment, “PR has always been one of Campaigns’ strong offerings since the 90s. But times are changing. PR is evolving in the digital world. Content needs to be more dynamic and responsive. We see in Ana a strong leader who’d steer us through the opportunities that we can offer our clients, be it online or offline.”