MANILA, FEBRUARY 4, 2013 – MSN Malaysia (MSN.com.my) has launched a Chinese New Year Special (‘CNY Special’) microsite that brings relevant and localized festive content to MSN.com.my users. The microsite aims to inspire users with great ideas and tips on entertaining during this Chinese New Year, along with features on the festivities.
Reta Lee, Catcha Digital’s head of editorial said: “Content on MSN.com.my’s CNY Special is specially crafted by our pool of dedicated writers who understand what our users want to read, as we usher in the auspicious festivity. Users will be able to find interesting festivity-related features such as Feng Shui tips for your home, superstitions, Chinese horoscopes and more.”
Apart from localised stories, the CNY Special microsite re-creates the joyous Chinese celebrative mood online. Users are able to share their personal pictures through MSN Postbox, an online user generated tool, on topics like what food they are having, to visiting friends and showing off their traditional wear.
Jeremy Neyman, Catcha Digital’s business director said, “CNY Special microsite aims to bring users together while building engagement and brand loyalty with MSN.com.my through positive brand association in a trusted environment.”
Catcha Digital and Microsoft Advertising have developed numerous branded content environments on MSN.com.my in the past seven months. “We believe in creating content that is relevant and draws interest from our users. Localised content has proven to be most popular among MSN.com.my users based on our internal findings and we strongly believe that our partners would have also seen positive results and experienced better ROI through digital media’s interactivity as opposed to advertising on traditional media,” said Neyman.
Celebrate the Year of the Snake on MSN.com.my’s CNY Special online by visiting specials.malaysia.msn.com/cny.
