ABS-CBN, the country’s leading media and entertainment company, will soon provide quality content, including the latest news updates and short, entertaining videos to 1.3 million Filipino LRT and MRT commuters daily as it inked a deal with international media and marketing company PHAR Partnership Inc. through Manila’s first in-train TV network, TUBE.
TUBE is a real-time passenger information system which has been patented in the Philippines and approved by the Department of Transportation. It employs a GPS/location-based system fortified with a CCTV that keeps passengers posted on what the next train station is, and whether there are any emergencies or interruptions during the trip.
With over 1,000 screens installed across the LRT and MRT train lines, the platform also engages the commuting public by offering news, weather reminders, traffic updates and short videos that enhances regular travelling experience.
Signing the partnership ABS-CBN’s Creative Programs, Inc. (CPI) head Paolo Pineda, CPI senior finance officer Carmelita Ramos and CPI finance operations head Cat Lopez, PHAR Partnership Inc.’s general manager for commercial Maria Thessa M. Verano and finance controller Christian Alfonso.
The partnership is consistent with the company’s continuing efforts to venture into groundbreaking new channels for convenient media consumption of Filipinos across the country.
About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.