“GIGIL took our brief to another level. We know last year will be difficult to beat, but they were able to beat what they created without dropping the essence of Shop2Give. We collaborated with GIGIL by allowing them to dream and imagine how #AddDreamsToCart can be expressed, and we kept our minds open to the ideas they presented,” says Perez.
They add that through the platform, they hope to help UNICEF fund alternative ways of providing easier access to education, citing a program in Zamboanga del Norte as an example wherein more than 2,000 children attend sessions at community learning centers. UNICEF also supports these centers by improving accreditation systems, provide life skills development, and help supply resources. The goal? provide 800,000 students a chance to complete their education by 2023.
“This year, the proceeds of the sale will go specifically to the education fund of UNICEF, which is used in sending back to school the 2.8 million Filipino children who are currently out of school. To land this message in a clear and talkable way, and to make donors feel to whom proceeds their purchases will help, we convinced our Unilever clients to violate their brand logos — for a cause – and replace their products’ brand names with Filipino children names.”