LAS VEGAS, USA – The London International Awards (LIA) has officially revealed its full jury lineup for the 2025 TV & Cinema and Online Film, and Music & Sound competitions. Comprising of creative powerhouses from all over the world, the judging will take place from September 25 to October 3 at the Encore @ Wynn Las Vegas.
At the helm of the TV & Cinema and Online Film Jury is Vicki Maguire, Chief Creative Officer of Havas London. Recognized as a top creative in the industry, she is also a champion for women and under-represented groups in the industry.
Maguire remarked, “We are living through some bat shit crazy times… so let’s hold hands, run towards the chaos, and do what we do best… film. Great film has the power to cut through the crazy and go straight to our hearts! We should celebrate this power, embrace it, reward it. That’s why LIA is so important. We need to protect creativity. It will save the world.”
The Music & Sound Jury will be fronted by Lucas Sfair, CEO and Head of Audio at Bumblebeat São Paulo. A previous LIA Grand Winner, Creative LIAisons Virtual Coach, and the only person ever to win a D&AD Yellow Pencil for Original Composition, Lucas brings a visionary ear and global perspective to the table.
“Being invited to serve as Jury President for LIA 2025 is both an honor and a responsibility I embrace wholeheartedly. Having experienced LIA both as an award recipient and juror, I’m looking forward to leading a diverse jury that celebrates work that doesn’t just follow trends, but creates them. In the jury room, I expect to see audio innovation that transcends conventional boundaries—work that resonates emotionally and proves that sound remains one of advertising’s most powerful and authentic storytelling tools,” commented Sfair.
Barbara Levy, President of LIA, said, “Music and sound design are more than just sound effects set against visuals. The best music and sound actually make the narrative come alive. Just like great storytelling in film has the power to elevate the idea in very profound ways. Everyone on both these juries are master craftspeople. It’s such an advantage that everyone gets to see everything from the start of judging right until they cross the finish line. There are no shortcuts to getting to the best work. If something wins, it will be a piece of work that makes the best in the business jealous.”
2025 TV & Cinema and Online Film Jury
- Vicki Maguire, Chief Creative Officer, Havas London – Jury President
- Thasorn (Pete) Boonyanate, Chief Creative Officer, BBDO Bangkok
- Rachael Ford-Davies, Managing Partner, Collider, Sydney
- John Forero, President/CCO, DDB Colombia, Bogotá
- Larry Gordon, Creative Director, Freelance, New York
- Dimitri Guerassimov, Chief Creative Officer, VML France
- John Mescall, Global Creative Chair, by The Network
- Ryan Paulson, CCO, Dentsu Creative, New York
- Umma Saini, CCO, Schbang, Mumbai
- Stephan Vogel, CCO EMEA / Creative Chairman Ogilvy Germany, Frankfurt
Meet the Jury: 2025 Music & Sound Jury
- Lucas Sfair, CEO & Head of Audio, Bumblebeat São Paulo – Jury President
- Tone Aston, CD/Partner/Senior Sound Designer, Rumble Studios, Sydney
- Carol Dunn, Managing Director, Barking Owl, Los Angeles
- Torsten Hennings, Sound Engineer/Director, Studio Funk, Hamburg
- Dann Liebermann, Head of Creative Partnerships, The Elements Music, London
- Len Mattea, Music Producer, MassiveMusic, London
- Kelly McCluskey, EP/Partner, Grayson Music, Toronto
- Kurt Pan, Audio Producer, CODA Studio, Shanghai
- Madison Rowe, Head of Sonic Branding, Art of Sound, New York
- Joel Simon, CCO/CEO, JSM Music, New York
- Diederik van Middelkoop, ECD, Amp.Amsterdam
