ASIA-PACIFIC – SINGAPORE, DECEMBER 7, 2011: e-Dialog, a proven provider of integrated digital marketing solutions, revealed the key learnings of its 2011 study, “Deciphering Customer Acquisition,” including 10 strategies for marketers to drive acquisition across the key channels of email, social and mobile. The survey was conducted in the UK, US and Asia with 3,500 respondents.
“Reviewing, renewing, and replenishing email databases are fast becoming the most critical tasks that digital marketers need to address. It’s great to see more focus on better content targeting, but this needs to be done currently with a carefully planned strategy to ensure that the number of valid contacts in the database is kept buoyant,” said Simone Barratt, global president for e-Dialog.
“For us to provide the best guidance to our clients, we unearthed the key consumer motivations for giving marketers access to their details. Armed with this information, our clients can more effectively maintain the health and growth of their databases and better target their customers’ relevant messages across multi-channels to encourage engagement and drive sales.”
e-Dialog concludes that marketers need to heed 10 points to improve acquisition, including promoting of email registration across the entire website, placing email registration on blog and social sites, making email acquisition a priority across channels, and communicating the value customers can expect if they subscribe.
Complete study results are available in the self-titled whitepaper that can be downloaded for free from the e-Dialog website.
Key findings of the study are illustrated in the infographic below.
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