MANILA — On sunday, the whole nation was glued to their TV screens, watching the fight of the century. Brands as well were glued to their computer screens, busy participating in the outpour of #PacMay buzz all over social media.
Despite his loss to Floyd Mayweather, Jr., a lot of brands made sure to salute Manny Pacquiao for a job well done but here are the ones that went a little ‘out-of-the-ring’ to show their support to the Philippines’ pound for pound king.
McDonald’s ‘Beat the May Weather’
Even before the fight has started, this McDonald’s McFlurry ad has been a crowd favorite. Since @McDo_PH posted the image on Twitter on April 30, it has collected over 5,600 retweets and 7,800 favorites, and over 63,000 likes and 6,000 shares on Facebook.
We can do it! #McDoDesserts #MayPac pic.twitter.com/jIo4bNhctG
— McDo Philippines (@McDo_PH) April 30, 2015
This is a part of the Pacquiao-Mayweather series from Leo Burnett Group Manila, “It’s part of a digital/social-led campaign for the fight. We’re just trying to find ways to make some noise amid the clutter, without the big budget of other brands. Hence, the need to be creative and agile. I’m lucky to have great clients and a great agency team coming into this. We’re very happy that the campaign is now going viral,” said Chief Creative Officer Raoul Panes.
READY TO BUNDLE? No delivery fee when you pre-order for May 3! Call 86-2-36 or visit http://t.co/ZHpcYhUB8M. pic.twitter.com/Na1PJT11UC
— McDo Philippines (@McDo_PH) May 2, 2015
PICK A SIDE. No delivery fee when you pre-order for May 3! Call 8-6236 or visit http://t.co/ZHpcYicc0k now. pic.twitter.com/D8Ucgj3IQW
— McDo Philippines (@McDo_PH) April 29, 2015
PICK A CORNER. No delivery fee when you pre-order for May 3! Call 8-6236 or visit http://t.co/ZHpcYhUB8M. pic.twitter.com/n354vXC2t0
— McDo Philippines (@McDo_PH) May 1, 2015
Margot Torres, McDo Philippines’ VP for Marketing added, “The line was Mela Advincula’s. It is one of many materials we prepared for #MayPac and links back to current priorities like McFlurry relaunch.”
Thank you, @MannyPacquiao. #MayPac pic.twitter.com/4kvb1a6jW7
— McDo Philippines (@McDo_PH) May 3, 2015
Nestlé KitKat ‘#TaleoftheBreak’
Historically, EDSA and other major highways takes on a different persona every time Pacquiao hits the ring.
With KitKat’s #TaleoftheBreak and the MMDA traffic application, we saw the busiest roads in the Philippines take their biggest break.
#AlamMongLabanNiPacManKung no traffic! #EDSAnbelievable! pic.twitter.com/AdeCcFUTxU
— Nestle KitKat PH (@kitkat_ph) May 3, 2015
Other than the exciting announcement of a rare, spacious EDSA, KitKat also found some very interesting use for their succulent chocolate wafers other than putting it in our mouths.
Holyfield vs. Tyson. Remember? #historyrepeatsitself #MayPac #PacquiaoMayweather pic.twitter.com/vUYTcv5dNI
— Nestle KitKat PH (@kitkat_ph) May 3, 2015
Whose team will you choose? #TeamBiebs? or #TeamKimmel? #MayPac #PacquiaoMayweather pic.twitter.com/msu3KhtyEb
— Nestle KitKat PH (@kitkat_ph) May 3, 2015
#TaleOfTheBreak: Number of K.O.'s #MayPac #PacquiaoMayweather pic.twitter.com/r8sMBhzzGe
— Nestle KitKat PH (@kitkat_ph) May 3, 2015
Pepsi Pilipinas ‘#ArawMoTo’
It may not have been Pacquiao’s day on Sunday but it was definitely THE day for every Filipino. With #ArawMoTo, Pepsi celebrated the people and even the things, other than Pacquiao and Mayweather, that took the spotlight during game day.
#ArawMoTo Pinas! Luzon, Visayas, at Mindanao, nag-iisang puso. Ang sarap maging Pilipino! pic.twitter.com/B4x0s8bPYV
— Pepsi Philippines (@pepsiphl) May 3, 2015
Hay salamat at nakarelaks ka din, manong pulis! Sarap ng walang magulo ‘pag may laban si Manny, ‘no? #ArawMoTo pic.twitter.com/Y1C8b9k3Zb
— Pepsi Philippines (@pepsiphl) May 3, 2015
Happy for you, lola! Kahit magulo sa kaka-cheer, ok lang! The family that watches together, stays together! #ArawMoTo pic.twitter.com/qPHMHAy8nb
— Pepsi Philippines (@pepsiphl) May 3, 2015
Sobrang araw mo ‘to, TV!
Ano ba ang feeling ng dinadalaw ng buong barangay? #ArawMoTo pic.twitter.com/Ptomzdst7q
— Pepsi Philippines (@pepsiphl) May 3, 2015
Uy, Twitter! Buhay na buhay diyan sa inyo! Sa dami ng nakikibalita sa 'yo, it’s your day! #ArawMoTo pic.twitter.com/otKFmOnWlQ
— Pepsi Philippines (@pepsiphl) May 3, 2015
#ArawMoTo is an ongoing campaign by BBDO Guerrero for Pepsi to localize the brand’s worldwide message ‘Live for Now.’
GMA Network’s ‘#HugsForManny’
A lot Filipinos got pissed off that Paquiao lost to all the ‘running and hugging’ from Mayweather. GMA News turned that around and came up with the hashtag #HugsForManny to give support and gratitude to our boxing hero.
#PacmanPaRin! Mga Kapuso, kailangan ni Pacman ng totoong yakap at suporta ngayon. Tweet #HugsForManny!
— GMA News (@gmanews) May 3, 2015
#HugsForManny pic.twitter.com/0LiMpqymRe
— GMA News (@gmanews) May 3, 2015
.@bibleangels says: You may have won the fight Floyd but Manny has won our hearts. Free hugs, anyone? #HugsForManny
— YouScoop (@YouScoop) May 3, 2015
You are still our hero Manny! Thank you for fighting for us.. #HugsForManny pic.twitter.com/WArUDR80rL
— Juancho Trivino (@juanchotrivino) May 3, 2015
Ikaw pa rin ang Champion para sa amim Manny 🙂 #HugsForManny 🙂
— Albert S. Sumaya, Jr (@amazingbetong) May 3, 2015
KFC ‘Free Delivery’
Here’s one that we’ve never seen. To honor the #SoGood fight that our real champion fought, KFC waives the delivery fees for all orders from May 4 until May 6.
Our real champion deserves a #SoGood round of applause! Waived delivery fee for all orders from May 4 til May 6. pic.twitter.com/SchJMxgmKl
— KFC Philippines (@KFCPhilippines) May 3, 2015
Now, that’s one victory that we all get to taste.
