On Cannes’ third awards night, three key categories were awarded, including one with three top winners — and ‘Best Job in the World’ won an unprecedented third Grand Prix.
The CumminsNitro creation took the Cyber Grand Prix in the Website and Interactive Campaigns category. Two other agencies received Cyber Grand Prix: AKQA London for Fiat’s ‘Eco:Drive’ (Online and Other Interactive Digital Media), and 42 Entertainment of the US, for ‘Why So Serious?’, the viral promotion for the movie ‘The Dark Knight’ (Viral Advertising).
The category was star-studded, with high-profile competitors that reflect the excitement in digital. Prominent Gold Lion winners included Doritos “Hotel 626”, “Whopper Sacrifice”, and “The Great Schlep.” All eight of Asia’s Cyber Lions went to Japan, with the sole Gold going to Dentsu Tokyo for Uniqlo’s ‘Tokyo Fashion Map’. Silvers went to Hakuhodo for Sony "Cam with me", and two Silvers for Bascule Tokyo’s WoWow "12 Cams. Create Your Rainbow" and "Happy New Vibrations to You". Bronzes went to GT Tokyo "Uniqlo March"; to Dentsu Tokyo/ROBOT Sony "Wish I Could Be True To Myself"; to Ground Tokyo/Projector Kiddi "IIDA Calling"; and to Daiko Advertising, for Petabit"s "Blog Ground Music".
In Press, Grand Prix Campaign went to Fred & Farid, Paris for their ‘We Are Animals’ series for Wrangler. A total of 11 Gold, 23 Silver and 36 Bronze Lions were awarded, with Asia’s strong showing led by JWT Singapore’s Gold Campaign Lion for WWF (‘Tree/Earth/Shark/Calf/Crocodile’). The region also took four Silver Campaign Lions: for O&M Mumbai (Van Melle Sour Marbels), Leo Burnett Hong Kong (Siemens Mini Vacuum Cleaner) and O&M Bangkok (the celebrated Wusthof Knives bisection series). Several Bronze Lions were also awarded, including one for the Philippines (see separate story).
Asia also took the Design Grand Prix, which was awarded to McCann Worldgroup Causeway Bay (Hong Kong), for its ‘Paper Battlefield’ campaign for Nike. Winners were notably diverse, from ad agencies to design shops and fashion clients. A total of 22 Gold, 22 Silver and 38 Bronze were also awarded, with Asia winning 4 Gold Lions, 7 Silver and 6 Bronze.
In special awards, Interactive Agency of the Year was given to Goodby, Silverstein & Partners, San Francisco, USA. Microsoft CEO Steve Ballmer was also presented with the Media Person of the Year award. Also honoured were the winners of the Young Lions Print & Cyber Competitions. Clara Tehrani and Nuno Teixeira took the Gold Print Medal for Portugal, with Antonio di Battista and Massimiliano from Italy taking the Cyber Gold.