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PRESS RELEASE: #LoveMyExpressions and Forget the Lines with #PondsAgeMiracle

MANILA – Pond’s, the country’s number one skincare brand, has long been aware of the skin aging concerns of Filipinas. Through decades of continuous research and innovation through the Pond’s Institute, the iconic brand has addressed lines and wrinkles of millions of Filipinas to date.

Women are known to be expressive – they smile, they laugh, they cry at every milestone in their lives. However, a recent global study conducted by Pond’s showed that 78% of women hold their facial expressions back due to fear of being stereotyped and fear of their lines and wrinkles being seen in plain sight.

For Pond’s, expressions should leave impressions—not lines. And with Pond’s Age Miracle, women can freely express themselves, while forgetting the lines, allowing them to share their beautiful stories.

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Dra Anna Palabyab, Pond’s resident skin care expert said, “People who repeatedly smile, frown, or squint will develop lines and wrinkles earlier than others who do not use these facial expressions often. Just like the muscles in our bodies, the more often we use them, the bigger and stronger they get! As we get older, we lose elasticity in our skin and wrinkles will from in the areas of the face that we usually use the most. These wrinkles usually form around the eyes, in the forehead, in between the brows, and around the mouth.”

But the good news is that, according to Dra. Palabyab, with the right kind of prevention, women can express as much as they want and not worry about the lines. “The key is in using products that have Retinol, as it stimulates the production of collagen and elastin to keep skin elastic and less prone to lines and wrinkles,” she added.

Forget the lines with Ponds Age Miracle

Enter Pond’s Age Miracle, a hardworking anti-aging skincare range that leaves skin looking up to 10 years younger. Pond’s Age Miracle features gold standard ingredients in age management in its Intelligent Pro-Cell Complex. It has CLA and AHA, which work hand in hand to exfoliate old skin cells and stimulate production of new, younger cells. It also has Retinol, the clinically-proven anti-aging ingredient that maintains elasticity of the skin by preventing rapid break down of collagen. Lastly, it has unique Retinol Boosters which prolong the effectiveness of Retinol – by as much as 3x! With all of these combined, Pond’s Age Miracle can make you forget the lines and make you bring out your beautiful expressions without any fear.

The Pond’s Age Miracle Expression of Beautiful Stories campaign also launched the brand’s newest ambassador: renowned actress and host Ms. Iza Calzado. Iza shared, “I strongly believe that women should express themselves and not worry about the lines that expressions may cause. Rather, be proud that you have experienced countless emotions in life. That is true wisdom! Be glad that you are able to feel and express yourself. There is nothing more liberating than being able to express your emotions with authenticity! Let Ponds Age Miracle take care of the lines and wrinkles so women’s expressions are worry-free.”

Like Iza, love your expressions, forget the lines! Look up to 10 years younger with Pond’s Age Miracle. Tell us your beautiful stories with #LoveMyExpressions and #PondsAgeMiracle in your posts.

Ponds Age Miracle comes in a full range of products starting off with Pond’s Age Miracle Facial Foam which aids in the removal of dead skin cells; Pond’s Age Miralce Day Cream with SPF 15 PA++ to moisturize skin and protect it from the aging rays of the sun and Ponds Age Miracle Deep Action Night Cream that renews skin cells while you sleep. Highly specialized products are also available such as the Pond’s Age Miracle Dual Eye Cream which helps remove puffiness and dark circle AND Pond’s Age Miracle BB Cream SPF 30 PA++ which conceals age spots while treating lines and wrinkles from within.

Ponds Age Miracle products are available in leading supermarkets and department stores near you. Know more about the products by visiting the Pond’s Institute in your favorite malls. Go to www.facebook.com/Ponds to know the scheduled runs.

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