The run-up to the annual Agency of the Year Awards nears its end, as 18 members of the Association of Accredited Advertising Agencies of the
Tentatively slated for August 29, the awards ceremony honors agencies that best exemplify its theme “Catch Up”. The biggest prizes of the evening are the 2007 Agency of the Year and Overall Media Excellence Award, although the 4As also names winners in the following categories: Best in Creative, Best in Management of Business, Best in Market Performance, Best in Industry Leadership and Community Leadership, Media Excellence in Business Performance and Media Excellence in Creativity. In addition, the 4As-P names the Production Houses of the Year, in the categories of Film, Audio and Print.
Agency of the Year is given to the creative agency with the best performance across the four non-media categories. Only seven creative agencies are competing for this top plum: BBDO Guerrero, DDB Philippines, DM9 JaymeSyfu, JimenezBasic, Lowe, TBWA\Santiago Mangada Puno and WPP Marketing (otherwise known as JWT). Four others—McCann Erickson, Leo Burnett, O&M, and Y&R—entered case studies, but only in three categories or less.
Seven media agencies—Maxus, Mediacom, Media Edge, MindShare, OMD, Universal McCann and ZenithOptimedia—vie for the media categories. As usual, media powerhouse Starcom remains ineligible for competition, simply because it has not joined the 4As-P.
Last year, JimenezBasic was adjudged the Agency of Year, while MindShare went home with the Overall Media Excellence Award.
Very little was changed for the 21st Agency of the Year competition. The AOY Committee, led by Chairman Nonna Nanagas of DentsuIndio
Previously, in the Best in Creative competition, entrants are required to present their six best individual ads, as proof of the consistent quality of their work. This year, a single-medium or a multimedia campaign, comprising of three components, may be submitted as one ad.
