Singapore – More shortlists for the Philippines! In the Craft-Print category, TBWA/SMP and ADPHOTO got three shortlists each, Ace Saatchi & Saatchi with one.
While in the much-coveted Integrated category, Philippines snags three shortlists. Y&R Philippines, McCann Worldgroup Philippines, and BBDO Guerrero/Proximity got one each. The country followed shortly from India, which leads with four. Japan got two and Hongkong, one.
The Craft-TV shortlist was dominated by the JWT network. Its Asian agencies bagged seven from the 13 entries.
Adding to previous days’ numbers, the Philippines now has a total of 36 shortlisted ads.
| AGENCY | SHORTLIST |
| TBWASantiago Mangada Puno | 11 |
| BBDO Guerrero / Proximity | 9 |
| JWT | 3 |
| ADPHOTO | 3 |
| DM9 JaymeSyfu | 2 |
| Ace Saatchi & Saatchi | 1 |
| DDB Philippines | 1 |
| Leo Burnett | 1 |
| Lowe | 1 |
| McCann Worldgroup Philippines | 1 |
| Ogilvy & Mather | 1 |
| Universal McCann | 1 |
| Y&R Philippines | 1 |
Spike Awards will be held this evening.
Shortlisted Philippine Ads
Craft – Print Category
Best use of Art Direction
1. Boysen Paint, "Lily", TBWASantiago Mangada Puno
2. Boysen Paint, "Hibiscus", TBWASantiago Mangada Puno
3. Boysen Paint, "Violet", TBWASantiago Mangada Puno
Best use of Copywriting
1. Vespa/2211 Works, “You and Me Against”, Ace Saatchi & Saatchi
Best use of Photography
1. Boysen Paint, "Lily", ADPHOTO
2. Boysen Paint, "Hibiscus", ADPHOTO
3. Boysen Paint, "Violet", ADPHOTO
Integrated
1. Manikako, “Manikako”, Y&R Philippines
2. Benigno S. Aquino Foundation, “I Am Ninoy Project Yellow Campaign”, McCann Worldgroup Philippines
3. Pizza Hut, “Hate Late”, BBDO Guerrero/ Proximity Philippines
