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ADK Marketing Solutions Inc.’s Ichiyu Yasumoto and Yutaro Takada emerge as Adfest 2023’s Young Lotus Popular Vote winners

PATTAYA, THAILAND — The ADFEST 2023 Young Lotus Workshop has been completed by 30 young creatives, representing 15 cities, including Bangkok, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kolkata, Kuala Lumpur, Manila, Perth, Seoul, Singapore, Taipei, Tokyo and for the first time ever, Vientiane.

Vinit Suraphongchai, Chairman of ADFEST welcomed all the participants to ADFEST before the start of their two-day workshop. He explained, “Young Lotus Workshop is at the heart of ADFEST’s vision to be a source of learning and inspiration for the next generation of creatives in Asia Pacific and the Middle East. It perfectly reflects our desire to give back to our industry and inspire the next generation of creative leaders.”

This year Young Lotus Workshop was hosted by Ogilvy Asia-Pacific and led by this year’s Young Lotus Co-Chairman, Reed Collins, Chief Creative Officer, Ogilvy Asia-Pacific and Kent Wertime, Co-CEO, Ogilvy Asia- Pacific.

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The workshop’s theme was “Ogilvy X Borderless Creativity” and provided a full immersion into Ogilvy’s Borderless Creativity philosophy for participating creatives, as well as offering them the chance to think outside the box and beyond silos as part of a real-world client brief. With just 24 hours to make the deadline, the brief was to come up with an idea for a local beverage.

Andy Chu, Executive Creative Director, Ogilvy Thailand, is one of Ogilvy’s group of mentors. He commented, “The workshop will be a unique opportunity for Young Lotus teams not only to get an insider’s perspective of Ogilvy’s point of view on Borderless Creativity, but also to learn a few tips and tricks of the trade that each of the speakers would be sharing based on their personal experiences.

“What makes those valuable insights even more special is that they can’t be found in any textbook, nor would they be taught in any other conventional advertising classes, but they become very handy or even give an unfair advantage that could separate young creatives from their competition.”

2023 YOUNG LOTUS WORKSHOP WINNERS
Saffanat Husain and Kishwar Kaniz Tanzim from Asiatic Marketing Communications, Dhaka, are the winners of this year’s Young Lotus Workshop, with their work “It’s Time for a Face Cool Off”. Their trophy was presented to them during the Lotus Awards Presentation on Saturday, 25th March – the final day of ADFEST 2023.

Says Reed Collins, Chief Creative Officer, Ogilvy Asia Pacific and Chairman of this year’s Young Lotus Workshop, “It was great to spend time with a diverse and talented Young Lotus group. They all brought their A-game and we hope the delegates at ADFEST enjoyed the selected finalists and winners work.”

When asked why the winners were selected and what did they do right, Reed explained, “There was a lot of discussion on the “winningest” idea. It basically came down to how tightly [the team] answered the brief but also how big they took [the idea]. Congratulations to team Dhaka!”

Congratulations to ADFEST 2023’s three other Young Lotus finalists:
– Bangkok: Chinabun Sawattananond and Phoobeth Thitinavakul (Ogilvy Bangkok.)
– Seoul: Eunseok Park and Seung Jae Lee (Ideot)
– Tokyo: Ichiyu Yasumoto and Yutaro Takada (ADK Marketing Solutions Inc.)

THE YOUNG LOTUS POPULAR VOTE
All the four finalist teams, including the team from Dhaka also have the opportunity to win The Popular Vote, which is tallied from delegate votes after the end of the session, ‘Ogilvy Asia-Pacific presents Young Lotus Workshop 2023: Ogilvy X Borderless Creativity where all the finalists presented their work.

The Young Lotus Popular Vote was won by Ichiyu Yasumoto and Yutaro Takada from ADK Marketing Solutions Inc., Tokyo for their work entitled, “Mr Hit. Heat”.

ABOUT YOUNG LOTUS WORKSHOP
The Young Lotus Workshop is one of the industry’s longest-running mentoring programs in our industry, designed to give the next generation of advertising leaders hands-on, practical experience. The program is open to advertising professionals aged 30 & under, with teams selected by local representatives in markets across the region.

Follow all the latest news and events via #ADFEST2023 and #ADFESTRISE on Facebook, Twitter, Instagram and TikTok (www.tiktok.com/@adfestofficial). To view the full program, visit www.ADFEST.com

adobo Magazine is an official media partner of ADFEST 2023.

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