< height="189" align="left" width="125" src=" DDB Rawlings. " alt="" />DDB Philippines formed its new board of directors and management team in a stock holders meeting held on July 23. This follows the mutually agreed upon purchase of the de Joya family shares by the company’s local management on July 10. The new board is chaired by Peter Rawlings, chief operating officer of DDB in Asia, with Gil Chua sharing leadership as president and chief executive officer.
The move puts the management of DDB Philippines under close guidance by DDB Asia Pacific Headquarters. This is in line with DDB’s objective to strengthen its network influence and support to markets where growth momentum is seen across advertising, digital, CRM and PR/Activation disciplines.
Peter Rawlings, an industry veteran of 20 years, has handled a variety of management roles around the world, notably in this region where for seven years he was Leo Burnett’s Regional Finance Director. Rawlings now reports to John Zeigler, president & CEO, DDB Asia Pacific and Japan.< height="196" align="right" width="132" src=" DDB Chua. " alt="" />
With three decades in the industry, longtime chief executive at DDB Philippines, Gil Chua, is expected to provide the local wisdom in media relations, and marketing, accounts, events and PR management.
Joining Peter Rawlings and Gil Chua in the newly formed board are: Susan Dimacali -Vice Chairman and Chief Marketing Officer; Roy Santiago – Managing Director and Chief Operations Officer; Teeny Gonzales –Executive Creative Director; Judd Balayan – Finance Director; Antonio Samson – Chief Business Strategist and Head of Corporate Governance and Compliance; Vina Henson – Director and Tey San Diego – Director. John Zeigler and Daphne Yao, Finance Director of DDB Asia, complete the board representatives from the agency’s headquarters in the region.
