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Brand & Business: Bayad and SquidPay’s partnership drives fintech services to the mass market

MANILA, PHILIPPINES — Rising payment solutions provider, SquidPay, taps Bayad, the country’s trusted brand and authority in payments, to boost its bills payment capability and enhance the experience of SquidPay mobile app users.

(From upper left to right) Marvin Dela Cruz, CEO of SquidPay; Lawrence Y. Ferrer, Pesident & CEO of Bayad; (from lower left to right) Elisa May Arboleda-Cuevas, President of SquidPay and Dennis S. Gatuslao, Chief Commercial and Marketing Officer of Bayad

Launched in May 2020, SquidPay is known for offering advanced end-to-end instantaneous electronic payments and collections with stored value cards, QR codes, and mobile applications for the mass market. SquidPay has partnered with national agencies, local government units, banks, private entities, public utility vehicle operators, and other transport systems to offer a suite of fintech services.

Both duly licensed by the Bangko Sentral ng Pilipinas (BSP) as electronic money issuers, SquidPay and Bayad are both pushing for the transformation of the Philippines into a cash-lite society.


With Bayad powering SquidPay’s bills payment service, customers can better maximize the benefits of contactless, digital payments as they can settle more bills such as electricity, water, internet, cable, telephone, government fees and contributions, loan payments, and more.

This partnership of Bayad and SquidPay is strengthened by their kindred mission of giving the Filipinos greater access to easy, accessible, and advanced payment solutions. This collaboration also aims to provide the mass market a more convenient, faster, and more secure way to pay their utility bills via SquidPay mobile platform. In addition, SquidPay will soon activate cash in and withdraw money from SquidPay App wallet at Bayad Centers.

According to SquidPay’s CEO, Mr. Marvin Dela Cruz, “We will continue to develop and improve innovations that help make Filipinos’ lives less difficult, especially in the means of providing convenient and reliable financial and payment services.”

“SquidPay and Bayad are alike in many ways, making the collaboration inevitable. As we make e-payments more accessible and convenient, we hope that unbanked Filipinos will be encouraged to try more fintech products,” said Bayad President and CEO, Mr. Lawrence Y. Ferrer.

To be part of Bayad’s extensive channel network, contact Meanwhile, businesses interested in leveraging Bayad’s network and seamless bills payment solutions may reach out to, call +63 998 963 7880 or fill out Bayad’s biller onboarding form to get started:

Partner with adobo Magazine

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