CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s PR Lions, with “The Breakaway: The first eCycling team for prisoners” by BBDO Belgium for Decathlon.
B01 (Social Engagement)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | PR | Prize | Award |
THE BREAKAWAY: THE FIRST Sponsor | DECATHLON | SPORTS EQUIPMENT | BBDO BELGIUM, MolenbeekSaint-Jean | BELGIUM | WALKIE TALKIE, Gent | GRAND PRIX | GRAND PRIX |
UNBOX ME | UNAIDS | UNAIDS | FCB INDIA, Delhi / FCB | INDIA | CUMULUS, Gurgaon | BRONZE LION | BRONZE LION |
B04 (Content Creation & Production)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | PR | Prize | Award |
THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA | DENTSU CREATIVE, Bengaluru | BRONZE LION | BRONZE LION |
D04 (Brand Voice & Strategic Storytelling)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | PR | Prize | Award |
DAVID’S UNUSABLES | MOTOR NEURONE DISEASE ASSOCIATION NZ | CHARITY | SPECIAL, Auckland | NEW ZEALAND | SPECIAL, Auckland | BRONZE LION | BRONZE LION |
E01 (Corporate Image, Communication & Reputation Management)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Production | Prize | Award |
ONE HOUSE TO SAVE MANY | SUNCORP GROUP | WEATHER RESILIENT HOUSING | LEO BURNETT, Sydney | AUSTRALIA | SILVER LION | SILVER LION |
F05 (Cultural Insight)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | PR | Prize | Award |
GREETING MILK | MAEIL DAIRIES CO. ,LTD | MAEIL SOJAL(LACTOSE-FREE) MILK | INNORED, Seoul | SOUTH KOREA | INNORED, Seoul | BRONZE LION | BRONZE LION |
UNBOX ME | UNAIDS | UNAIDS | FCB INDIA, Delhi / FCB | INDIA | CUMULUS, Gurgaon | BRONZE LION | BRONZE LION |
View the full list of winners here:
