NOIDA, INDIA — As a part of business vertical expansion, Leads Brand Connect, one of the leading creative agencies in India, has ventured into film and ad production and has launched a production house, LBC Films in Mumbai. The production house is very well equipped with a passionate creative and innovative team, which will ideate, conceptualize and produce short films, ad films, television commercials, and gradually Bollywood films. The production house is soon going to launch its first produced television commercial with India’s leading FMCG company, BL Agro. The commercial will feature the biggies of Bollywood, Manoj Bajpayee, Nawazuddin Siddiqui, and Pankaj Tripathi.
Leads Brand Connect has its corporate office in NOIDA, Uttar Pradesh, has set up a new office in Andheri, Mumbai where the team of 12 members will be based. This team will be responsible for business development, creative ideation, artist management, and project executions. The entire production work will be taken care of by the in-house team of LBC Films.
On venturing into a new vertical, Richa Khandelwal, Director, Leads Brand Connect said, “Leads Brand Connect has been working with a philosophy of ‘Breaking Stereotypes, Changing Narratives’. The new venture is also envisioned to carry forward the same approach to the film production domain. In this regard, we are starting with two international film projects – one being a sci-fi spy thriller and the other based on international bestseller books.”
Leads Brand Connect has been an integrated agency involved in ideation, and execution of various advertising and marketing campaigns across verticals such as FMCG, Banking, Insurance, Real Estate, Educational Institutions, etc.
The agency is also working very closely with popular celebrities in Bollywood for creating different marketing collaterals for its clients. It is currently handling projects worth more than 100 crores.
Sharing details of the venture, Sanjay Srivastava, CEO, Leads Brand Connect said, “We have on-boarded some top-notch ad film directors as well as award-winning feature film directors to our panel. We are equipped with a team of pathbreaking filmmakers, creative producer, designers, and digital artists working cohesively to create feature films, web series, branded content, commercials, music videos, and animated films.”