NEW YORK, USA — MediaCom U.S. has been ranked #1 Agency in the Warc Media 100. Today, the marketing intelligence company WARC (World Advertising Research Center) released their WARC Media 100 – the benchmark for media excellence. Compiled by tracking the performance of campaigns, brands, and agencies at the most important advertising media competitions, MediaCom U.S. has been named the #1 agency globally for creativity and innovation in media.
Sasha Savic, MediaCom U.S. CEO, said, “Topping the WARC Media 100 is a defining moment for MediaCom U.S., and we could not be more honored for the recognition. Delivering transformative campaigns is all down to our amazing people working with some of the most ambitious marketers in the world. I am most proud that the #1 ranking comes from wins across our breadth of expertise, whether data creativity, content partnerships, gaming, or social impact. My sincerest thanks to every person at MediaCom in the U.S., our clients, and our partners. This one is all yours.”
Five MediaCom U.S.-led campaigns were among the most awarded of the year, three of which were in the top twenty of the rankings. Campaigns recognized include: “Animal Crossing” for Ally (#4), “Move what Matters” for Uber (#13), “The first bank to accept Reddit gold,” also for Ally (#18) “Vaccine Readiness Model” for Walgreens (#42) and “Get in the Game” for Duracell (#61).
The full WARC 100 rankings, including the WARC Creative 100, WARC Effective 100, and WARC Media 100, are available on warc.com/rankings.