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Press Release

Brand & Business: Ronald Liem and Rene Mayer launch SCOP3 Group, a comprehensive communications, advisory and contracting agency

INDONESIA — Born out of the visionary minds of media mogul Ronald Liem and seasoned hotelier Rene Mayer, SCOP3 Group is a strategic marketing advisory agency offering world-class contracting services to maximize its clients’ revenues. With two offices in Jakarta and Bali, the company aims to support the hospitality industry in the two cities and even more. SCOP3 is slated to launch in February 2022 with an intimate Balinese ceremony at its office in Sanur.

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Ronald, as CEO of DestinAsian Media Group, first met Rene in 2014, who at the time was Director of Sales & Marketing for Fairmont Bali. DestinAsian Media Group is known for some of the biggest high-quality publications in Indonesia, including DestinAsian, Prestige Indonesia, and DAMAN.

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Meanwhile, Rene has proven and prominent experience in hospitality, including being the Cluster Director of Sales and Marketing for three Hyatt properties in Bali (Grand Hyatt Bali, Hyatt Regency Bali and Andaz Bali), as well as numerous accolades, including Sales Hotelier of the Year 2016 from BMW Hotelier Awards, and Best Marketing Department in Indonesia and Asia Pacific from International Hotelier Awards.

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Throughout the years, their partnership and friendship grew stronger. In 2021, the two decided to establish SCOP3. With Ronald’s prominent publications and network of influencers and socialites, combined with Rene’s strong sales and marketing skills, they began building a company that caters to the hospitality industry’s sales and marketing needs.

Equipped with a thorough understanding of and extensive experience in the high-end hospitality industry, the company provides an extensive range of services, from communications and advisory, to sales and contracting. By comprehending that each client is unique, SCOP3’s team of sales and marketing experts is ready to tailor meticulous service solutions based on clients’ requirements.

To meet clients’ needs, SCOP3 offers three complementary core pillars: Communications, Advisory, and Contracting services.

Communications
Comprising an expert team of seasoned professionals in the public relations and marketing communications industry, SCOPE3 Communications offers strategic and integrated services to magnify your brand awareness to the right market

SCOP3 Communications services include establishing strategic PR plans and executions, brand resourcing and long-term positioning, brand activations, digital marketing initiatives including SEO and SEM strategies, electronic direct mail marketing reach-outs to an extensive and legit database, social media management, media relations and news distribution, PR event activations, and creative leading-edge content production from photography and videography, to virtual video content.

With the leading DestinAsian Media Group as its partner, SCOP3 ensures clients receive broad exposure through its media channels.

Advisory
The second pillar of SCOP3 is Advisory service, offering sales and marketing consulting that encompasses branding, pricing strategies, and revenue management. The experienced team is ready to conduct sales and marketing audits, long-term hotel positioning, team structure and development, planning of marketing strategies, increasing sales team productivity, creating annual business planning, as well as crisis management and handling.

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Contracting
With a dedicated sales and marketing team, SCOP3’s third pillar, Contracting, is ready to tailor its services to cater to independent properties in need of revenue management, OTA handling, as well as wholesaler contracting with global markets, including Europe, Australia, Singapore, Japan, Korea and many more. Complemented with Chinese-speaking professionals, the team aims to maximize results from the China, Taiwan and Hong Kong markets.

SCOP3 Contracting service focuses on sealing preferred agreements, securing prominent exposure in wholesaler brochures, and increasing revenues for the clients.

Providing the three service pillars above, SCOP3 Group aims to provide a comprehensive and dynamic hospitality consulting service and to become Indonesia’s leading luxury lifestyle and hospitality brand advisor.

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