Press Release

Brand & Business: UNICEF Change for Good with Cebu Pacific back inflight

MANILA, PHILIPPINES — Cebu Pacific resumes its Change for Good fundraising program for UNICEF in flight operations as travel restrictions ease up and more people take back to the skies. Passengers can now donate to help vulnerable children online at https://bit.ly/UNICEFChangeForGood and while inflight through the Change for Good donation bags.

“We are optimistic that everyone will travel again and embrace the new normal. And we are happy to resume the Change for Good program inflight so we can continue raising funds for children through our partnership with UNICEF,” said Lance Gokongwei, President & CEO of Cebu Pacific Air.

“Thanks to Cebu Pacific’s initiative during the pandemic, we were still able to raise funds for children by launching Change for Good online. All proceeds go to children where and when they need it the most, such as those affected by the Typhoon Odette emergency. Now that travel has restarted and passengers can donate on board, we hope to raise even more funds, especially for children affected by emergencies,” said Oyunsaikhan Dendevnerov, Country Representative, UNICEF Philippines.

Through the support of individual donors and corporate partners such as Cebu Pacific, UNICEF is still on the ground in Typhoon Odette affected areas to provide supplies and assistance for sustainable support in health and nutrition, education, child protection and water, sanitation and hygiene to help Filipino children and their families recover. Photo credit: UNICEF Philippines/2022/Hilao

More than two years into the pandemic and with Typhoon Odette devastating many parts of the country, vulnerable children’s access to their basic rights remain at risk. Through the support of generous partners such as Cebu Pacific, UNICEF continues to work in typhoon-affected areas to restore access to essential health, nutrition, water, sanitation, hygiene, education, and child protection services, primarily focusing on the most affected and vulnerable children and women. Every donation from individuals, companies and organizations go to support UNICEF’s development and emergency programs for children.

Aquatabs supplies received by CDRRMC Puerto Princesa
Cebu Pacific helped UNICEF’s Typhoon Odette Emergency Response by providing airlift support of Water, Sanitation and Hygiene supplies to affected areas in Palawan.  Photo credit: CDRRMO Puerto Princesa

About UNICEF Change for Good with Cebu Pacific

Cebu Pacific is the first and only partner of UNICEF for the Change for Good initiative in the Philippines and Southeast Asia. To date, CEB is also the only local airline partner who raises funds to benefit children in its home country.

Change for Good celebrates 30 years with the Airline Industry

Change for Good is an innovative partnership between UNICEF and the international airline industry. Since its launch in 1991, the program has generated over US$184 million. Several major airline carriers run Change for Good collections on their international and sometimes domestic flights. The participating carriers are Aer Lingus, American Airlines, Asiana Airlines, Cathay Pacific, Cebu Pacific Air, easyJet, Japan Airlines and Qantas. The airlines collect unused currency from passengers and convert the coins and notes into life-saving materials and services for vulnerable children around the world. To adapt in the pandemic, partner airlines launched online, contact-free and cashless donations to encourage continued donations to Change for Good.

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