Press Release

Brand & Business: accelerates growth by 3x ARR in Indonesia bolstered by surge in new customer wins

JAKARTA, INDONESIA –, the world’s leading next-gen total experience (TX) automation platform trusted by 1000+ enterprises globally, aims to increase business growth in Indonesia by 3x in 2022. Powered by $78M in Series C funding, the company has already grown 3x in ARR in the country. Since early 2019, has seen an upward growth trajectory in the market with customer acquisition growing at 2.5x in the last fiscal year. has on-boarded 85 customers in the last two years in Indonesia and the market contributes to more than 75 percent revenue growth in APAC. Its customers include brands across various high-growth industries such as telecommunication, retail, banking, insurance, fintech, logistics, supply chain, FMCG, healthcare, real estate, manufacturing, automobile, eMedia and education/eLearning. Providing Customer Experience and Employee Experience Automation to brands such as JD.ID, Zenyum, Oriflame, Kitabeli, Zalora and Sephora, the company hosts over 4 billion conversations on its platform every quarter in over 100 languages including Bahasa Malay, Bahasa Indonesia, Tagalog, Mandarin, English, and more.

With a population of 270 million, the country has had an innovation boom in retail, health, education and telecom sectors in the last five years. Automated customer communication is the most efficient solution for fast-growing organisations in this rapidly growing economy. Users embrace promptness and efficient clarification of issues on a channel of their choice within seconds. From an enterprise perspective,’s solutions have led to 30 percent increase in productivity and 70 percent reduction in operational costs, boosting customer satisfaction and increasing employee engagement at scale.


Commenting on the growth, Raghu Ravinutala, CEO & Co-founder, said, “We believe that Indonesia is one of the fastest growing economies in the world and we look forward to being the market leader in the country. We intend to make a significant contribution to the growth of fast-growing startups and leading enterprises across industries with our highly advanced Dynamic AI agents. has already seen success bringing home large enterprise deals and we have enough fuel in the form of pipeline to keep moving upwards.” began its journey in Indonesia with a team of two, and has expanded its workforce to over 30, with a strong emphasis on the people, culture and product. In the past year, it has grown 470% in recurring revenue with a workforce that is already over 700 people strong. is set to cross the milestone of 1000 employees globally this year.

On future plans for the market, Ravinutala added, “With a deep understanding of Indonesia’s demand for conversational AI and the major players in the country, our focus now is to further strengthen our presence and penetrate through the different industries. Our strategic partnerships allow us to efficiently manage enterprises to engage with and enhance customer and employee experience automation. It is a vision of ours to democratize AI and make every human conversation fulfilling and delightful. Having said this, we continue to strive to provide solutions that allow customers to undergo an elevated customer and employee experience.” is quickly establishing itself as the clear market-leading conversational AI powerhouse and was recently recognised as a Niche vendor in the 2022 Gartner Magic Quadrant (MQ) for Enterprise Conversational AI Platforms, the first-ever Magic Quadrant for this market category profiling the most advanced vendors out of thousands of players in the space. The company also bagged the Frost & Sullivan 2021 Best Practices Technology Innovation Leadership Award in the conversational artificial intelligence (AI) market.

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