28% of all crises spread to international media within one hour, 69% spread to an average of 11 countries within 24 hours.
However, on average, it takes 21 hours before companies issue meaningful external communications, leaving organisations open to “trial by Twitter”
Source: Freshfields Bruckhaus Deringer
Over the past few months we have been talking about crisis communications with our friend, John Bailey who shared his experiences in crisis management when he was deployed to Thailand for three months. More recently he was part of the Ketchum team advising the senior management of Malaysian Airlines regarding their response to the flight MH370 disappearance, an unprecedented crisis in aviation history.
Some of the most common mistakes in crisis management include:
- Being too slow to respond
- Not recognising the severity of the problem
- Failing to take responsibility or show empathy for those affected
- Sending different messages to different people
- Trying to blame others
- Keeping employees in the dark
- Stonewalling the press or doing nothing and hoping it will go away
Bearing these mistakes in mind, John shares with us about the do’s and don’ts of responding to a crisis and how to keep calm and collected in the event of one.
- Want to hear more from John Bailey on a Meltwater webinar? Request to watch Meltwater’s free webinar.
- Want to learn how Meltwater can help you pre-empt crises and build a crisis-specific contingency plan? Reach out to us.
- Learn more about media intelligence for crisis communication. Download our free e-book.
This webinar is brought to you by Meltwater. Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe organizations will look outside and gather insights from online data, beyond their internal reporting systems to a world of data that is constantly growing and changing.
