ASIA-PACIFIC – SINGAPORE, MAY 18, 2011 – As part of their promotion as Deputy Creative Directors, BBH Asia Pacific’s Adrian Chan and Douglas Hamilton have been awarded full custody of some BBH babies. The pair take responsibility for Perfetti van Melle brands Chupa Chups and Mentos.
Their new duties include rearing Chuck, the puppet who lives the “Life Less Serious” in the Global Chupa Chups campaign.
Commenting on the promotions, ECD Steve Elrick notes: “Actually, they have the title Sheriff Creative Directors because that’s better than a Deputy – and because they’re a particularly unique team. They’ve been hitting home runs on a whole range of work recently – from LEVI’S® to Unilever. This is just about giving them some more freedom to get even more Zaggy with it.”
“They’re a fine pair and as they get to know Chuck even better and nurture him, we are looking to see some very unique work, from a very unique three-way, come out very soon.”
