Campaign SpotlightPress Release

Marcel crafts Spotify’s first TV brand campaign with a story that urges viewers to listen and connect

PARIS, FRANCE — Audio streaming platform Spotify and its Paris-based agency Marcel unveil the platform’s first TV brand campaign in France and its tagline: “Écouter, ça change tout“(“Listening is everything”).

With this film, the brand wanted to give a new light to its signature “Écouter, ça change tout” (the Fench version of the global Listening is Everything) showing the importance of listening with a capital E in people’s lives.

Listening to music, but also listening to others and to what surrounds us. To this end, Marcel has created a film that celebrates the connecting power of music. This film, directed by Vincent Lobelle (Iconoclast), is inspired by teachers.



The new Spotify film “Écouter, ça change tout” (“Listening is everything”) created by Marcel will be aired in 20 and 30-second formats on TV and digital starting September 22.


Antoine Monin: Managing Director France and Benelux
Marie Ybert: Senior Marketing Manager

Co-CEO: Pascal Nessim & Charles Georges-Picot
Chief Creative Officers: Gaëtan du Peloux, Youri Guerassimov
Creative Director: Clément Sechet
Art Director: Theophile Robaglia
Copywriter: Joseph Rozier
Co-Head of Strategic Planning: Léoda Esteve
Strategic Planner: Ruben Hassan
Associate Director: Thomas Bacharzyna
Business Director: Lucile Wissocq
Account Executive: Léa Reix
Project Manager: Emma Durand
TV Producer: Aurélien Lemesle

Director: Vincent Lobelle
Producers: JP Gavini & Domitille Laurens
Executive Producer: David Van Berg
Production Director: Vincent Veve
Editing: Philippe Roch
Color Grading: Vincent Amor
Production Finalization: Pierre-Edouard Joubert
DOP: Marco Graziapiana
Post Production: POSTER
Sound Production: Prodigious

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