Campaign SpotlightPress Release

Marcel crafts Spotify’s first TV brand campaign with a story that urges viewers to listen and connect

PARIS, FRANCE — Audio streaming platform Spotify and its Paris-based agency Marcel unveil the platform’s first TV brand campaign in France and its tagline: “Écouter, ça change tout“(“Listening is everything”).

With this film, the brand wanted to give a new light to its signature “Écouter, ça change tout” (the Fench version of the global Listening is Everything) showing the importance of listening with a capital E in people’s lives.

Listening to music, but also listening to others and to what surrounds us. To this end, Marcel has created a film that celebrates the connecting power of music. This film, directed by Vincent Lobelle (Iconoclast), is inspired by teachers.

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The new Spotify film “Écouter, ça change tout” (“Listening is everything”) created by Marcel will be aired in 20 and 30-second formats on TV and digital starting September 22.

CREDITS:

Spotify
Antoine Monin: Managing Director France and Benelux
Marie Ybert: Senior Marketing Manager

Marcel
Co-CEO: Pascal Nessim & Charles Georges-Picot
Chief Creative Officers: Gaëtan du Peloux, Youri Guerassimov
Creative Director: Clément Sechet
Art Director: Theophile Robaglia
Copywriter: Joseph Rozier
Co-Head of Strategic Planning: Léoda Esteve
Strategic Planner: Ruben Hassan
Associate Director: Thomas Bacharzyna
Business Director: Lucile Wissocq
Account Executive: Léa Reix
Project Manager: Emma Durand
TV Producer: Aurélien Lemesle

Production
Director: Vincent Lobelle
Producers: JP Gavini & Domitille Laurens
Executive Producer: David Van Berg
Production Director: Vincent Veve
Editing: Philippe Roch
Color Grading: Vincent Amor
Production Finalization: Pierre-Edouard Joubert
DOP: Marco Graziapiana
Post Production: POSTER
Sound Production: Prodigious

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