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ACT Fibernet announces L&K Saatchi & Saatchi as creative agency of record

MUMBAI, INDIA — Leading internet service provider Atria Convergence Technologies Limited (ACT Fibernet) has appointed creative agency L&K Saatchi & Saatchi India as its creative agency of record. The agency won the business as part of a hotly contested multi-agency pitch and will manage full-service responsibilities for the brand including advertising, brand activation, digital, and PR.

Ravi Karthik

To be managed by the team in Mumbai, the agency has been brought on board to actualize ACT Fibernet efforts to consolidate and grow the category in markets where it enjoys a leadership position as well as to establish a significant brand presence in newer markets.

Commenting on the new partnership, ACT Fibernet Senior Vice President in Marketing Ravi Karthik said, “As home internet specialists, ACT Fibernet has always believed that great customer experience stems from a fine balance – the right combination of technology, service quality, and expertise. L&K Saatchi & Saatchi demonstrated the right balance of business understanding, passion, and creative ability through the pitch process. We’re confident they are the right partners for us as we continue to grow from strength to strength.”

Nikhil Kumar

Adding his views, L&K Saatchi & Saatchi EVP and Business Head Nikhil Kumar said, “It’s a pleasure to have the ACT team on board after a multi-agency pitch. Our ability to understand their hyper-local business dynamics, with special focus on the next stage of growth, gave us the edge in the boardroom. We aim to maintain this benchmark of delivery, keeping in mind the dynamics of the category and look forward to partnering [with] them as an extension of their business and marketing teams.”

Rohit Malkani

Sharing his views on the association, L&K Saatchi & Saatchi Join National Creative Director Rohit Malkani said, “It took us a while, but we’re thrilled to have ACT Fibernet on board. ACT are pioneers in the home broadband space, so its tech credentials and offerings are perfectly honed to lead Digital India. We had a blast creating differentiated work for the pitch. And look forward to doing much more magic with them.”

For more details on the agency, head on over to

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