Press Release

New Business: CupShup wins digital mandate for Treebo Hotels

MUMBAI, INDIA — After a competitive multi-agency pitch, CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels.

As part of their mandate, Cupshup will be creatively strategizing on social media management, content marketing, and consulting Treebo on media planning.

Sidharth Singh, Co-founder, CupShup

Treebo Hotels is India’s most appreciated hotel chain in the premium-budget segment. They have used technology to drive quality control at scale in the economy segment of the hotel industry, which was so far unorganized and fragmented. They offer travelers safe, clean, comfortable accommodation at affordable prices.


“We are excited to be associated with Treebo Hotels as it is one of the preferred hotel chains in the country. We backed our creative and strategic strengths and put forth a basket of integrated ideas which helped us win the mandate. It is an exciting opportunity and we are looking forward to further strengthen the brand’s engagement and create a strong consumer base for them on the digital platforms” said, Sidharth Singh, Co-founder, CupShup.

Hardik Goyal, Vice President, Treebo Hotels

Commenting on the partnership, Hardik Goyal, Vice President, Treebo Hotels said, “The ideas presented by team CupShup were fresh and in line with the brand positioning that we have envisioned for the post COVID world. We hope that the CupShup team will be able to deliver and build upon the ideas presented. We will also be open to exploring integrated marketing campaigns with CupShup in the future and hope to leverage their expertise as a full-service agency.”  

About CupShup: CupShup provides end-to-end services to their clients venturing into all realms of creative communication and adding value to brands effectively. While the vast network that CupShup has built over years works as an effective framework, CupShup brings creativity and execution to market its clients and achieve their objectives. With their expansion into a full-service agency, the space for innovation and the opportunity to make communication interesting expands, making CupShup more effective than ever before.

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