Singapore — NTUC Income Insurance Co-operative Limited (Income) has appointed OMD Singapore as its media agency following a stiff competition in the final round. The partnership will see OMD Singapore managing integrated media planning and buying campaigns for the organization. The agency won the pitch by presenting a strategic media planning approach tapping on the OMD capabilities to deliver efficient and targeted campaigns.
Anny Huang, Head of Digital Business commented, “Income is on a mission to better understand our customers’ needs online and offline, leveraging data and marketing technology. To keep our new brand promise of “Made Yours”, we need our media strategies to deliver the most seamless and delightful customer experiences as well. With OMD’s understanding of our business and martech stack, we know that their appointment as our new media partner will bear fruit on our journey towards a financial planning experience made more personal.”
“We are ecstatic to learn that our strategic and no-nonsense approach to the pitch resonated with Income. Income understands the significance of finding the right balance between building a strong brand and delivering effective business performance. These two important elements should go in tandem to achieve successful campaigns. Their internal investments in people, processes and technology demonstrate progressive thinking, which is consistent with our own ambitions. This is homecoming for Income at OMD Singapore and we are excited to start this rewarding partnership,” shared Sadhan Mishra, Managing Director, OMD Singapore.
