Press Release

New Business: Storybook turns a big page with an established global brand

COLOMBO, SRI LANKA — Allianz Insurance is one of the largest insurers in the world with services ranging from insurance coverage to asset management. To propel the growth of their brand and services among the Sri Lankan populace, Allianz Sri Lanka opened a pitch for the Sri Lankan agencies. And Storybook, an independent advertising agency with a knack for telling stories with the potential to move and inspire people, won the esteemed account.

Storybook is the brainchild of Subhash Pinnapola, a creative visionary born and bred in Sri Lanka. He is recognized as the most internationally awarded creative officer in the country. After working with many network agencies, Subash founded Storybook to tell “Brandstories” to people in a humanistic and approachable fashion.

To put it in his own words, “BRANDSTORY is the way we do business. Our philosophy fits well with our clients and we see how things are changing. Brandstory is the client’s business story that connects with people in a more human way to get the numbers right. And it’s working.”

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Under his vision, Storybook seems eager to tell the people of Sri Lanka what Allianz is and what it has to offer as a global giant in insurance, in the tones that are dear to them.

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