Press Release

New Business: UM expands Asia-Pacific footprint with affiliate office in Pakistan

SINGAPORE — UM, the global media agency network of IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan (Private) Limited, for the launch of its UM Pakistan office.

The UM Pakistan affiliate office will extend the UM agency network footprint to 14 different countries across the APAC region, adding to a remit that already includes Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

Kasper Aakerlund, president, UM APAC

“I am delighted to be in a position to confirm our official affiliate partnership with IG Square for UM Pakistan,” said Kasper Aakerlund UM APAC President.


“An important growth market for many of our regional and global client brands; the launch of UM Pakistan will serve to future-proof our regional efficiencies and expand our competitive remit and opportunities across the Asia-Pacific region.”

Muhammad Sarwar Khan, IG Square Pakistan CEO added, “We are very excited to be a part of IPG Mediabrands and I believe this relationship will bring a fresh perspective to the media landscape in Pakistan with data, technology, and commerce playing a key role in reshaping consumer journeys and experiences. I would also like to thank all of our clients and media partners for extending their support and I assure them that this new partnership will further equip us to deliver on our promise of imagining growth globally.”

The UM affiliate relationship with IG Square Pakistan is effective immediately.

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