PARIS, FRANCE – Renault is reviving one of its most iconic models with the Renault 5 Turbo 3E, a fully electric evolution of the legendary Turbo line. Set to redefine performance and nostalgia alike, this model features a dual 100% electric motor delivering 555 horsepower¹, lightning-fast acceleration, and an unparalleled driving experience.
Limited to just 1,980 units, the Renault 5 Turbo 3E offers extreme personalization options, including bespoke designs developed by Renault’s in-house design team. To mark the occasion, the brand has released a spectacular new advertising film with Publicis Conseil, encapsulating the spirit of this exceptional launch.
The legacy dates back to 1980, when the Renault 5 Turbo became the first French production car to feature a turbocharged petrol engine, boasting 160 horsepower and a reputation for agility and power.
Unveiled in March 2025 and available for pre-order since April, the new Renault 5 Turbo 3E bridges the gap between 1980s heritage and the electrified future. Combining retro inspiration with cutting-edge technology, it stands as the most powerful Renault ever produced.
Developed in partnership with Publicis Conseil, Renault’s new campaign film is a cinematic experience that pays homage to both legacy and innovation.
The story begins in a dark, silent garage, where the Renault 5 Turbo 3E rests. Around it, technicians move with purpose, their every gesture ritualistic. The driver enters, prepares, and takes the seat—signalling the start of a metaphorical duel between electricity and petrol.
A line of fire ignites across the floor, symbolizing the raw, combustible energy of the past. The Renault 5 Turbo 3E, sleek and silent, challenges it to a race — a high-octane face-off between generations, between noise and silence, between nostalgia and progress.
The intensity of this sequence is elevated by Kavinsky’s “Nightcall”, featuring vocals by Angèle and orchestration by Phoenix — an all-star collaboration of French music icons. The result is a film steeped in nocturnal elegance, where music and motion fuse into pure cinematic energy.
The Start-Rec agency crafted the immersive sound design, balancing depth, precision, and tension to create a film that feels as tactile as it looks.
“In this film, we see a clash between the line of fire, which embodies the mechanical fervour of the 1980s and 1990s burning oil, and the electric version that emerges like a silent flash: a frantic race between the memory of the past and the promise of a future in motion.” said Arnaud Belloni, Global Marketing Director, Renault.
Launched on television during the Formula 1 Grand Prix, broadcasting will begin on 19 October during the United States Grand Prix.
