Campaign SpotlightPress Release

Robinson lets customers ‘discount for what you love most’ in spot by Wolf BKK

BANGKOK, THAILAND — Robinson, Thailand’s top department store, has launched its annual “Robinson Salesation” sale, which allows you to choose whichever items you want to have discounted just by just putting stickers on them and getting the price cut.

To promote this campaign, Wolf BKK and Nawapol Thamrongrattanarit, Thailand’s notable director, have collaborated to create this amusing commercial called The Air Drummer. The film spot wants to encourage Thai people to “discount for what you love most.”


The film shows a girl who practices drums every day even though she has no drums to play with. She practices as a routine. Finally, her mom notices. As a mother, she suddenly runs to Robinson with a 90% discount sticker in her hand. However, she’s met with an unexpected turn of events.


Title: The Air Drummer

Agency: Wolf BKK, Thailand
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head : Woottipong Lamangthong
Senior Copywriter: Anin Sriurairatana
Copywriter: Yarinda Ketjumpol
Art Director : Kanyaporn Longprasert, Smita Tronglakkana
Managing Director : Phannika Vongsayan
Business Director : Chonlatid Saenghiran
Communications Director : Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Agency’s Producer: Chanapat Srabua
Production Company: Happy Ending Film
Director : Nawapol Thamrongrattanarit

Partner with adobo Magazine

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