PeoplePress Release

UltraSuperNew announces Linus Chen as Creative Partner and Sarah Emmanuel-Cheong as Managing Director

SINGAPORE — Independent creative agency UltraSuperNew has appointed Linus Chen as Creative Partner in the Singapore office. He will work alongside Sarah Emmanuel-Cheong who has been elevated to the role of Managing Director from General Manager, in continuation of her focus in bolstering the agency’s P&L and growth. This new partnership will spearhead the diversification of the agency’s offerings and move to the next stage of UltraSuperNew’s growth plans.

Linus joins from DDB Singapore and brings a wealth of experience with him. With 13 years in the industry across Southeast Asia and China, he has built and led large creative departments in agencies and in-house settings running national, regional, and international multi-channel campaigns for Budweiser, Sonos, OCBC Bank, Google, IKEA, and Samsung.

“We’re extremely excited to take the agency forward with Linus at its creative helm. As we move the agency forward, we continue to stand for what we always have – ideas that have local resonance, are impactful, and make you look twice. A lot of new things will be happening for both the Agency and its Gallery this year and we’re excited for the people and partnerships that have got us here, as well as all of those that are to come,” Linus shared.


He added, “Creativity manifests in many forms, beyond the traditional formats of advertising and storytelling. With UltraSuperNew’s unique combination of having both an art gallery and creative agency, we are well-positioned to innovate the art of communications using new forms and formats. I look forward to working alongside Sarah and the talented local team to redefine what’s new in UltraSupernew in our new partnership.”

Linus has won a host of international awards including D&AD, One Show, and Effies as well as the Singapore Creative Circle Awards.

He takes over from Shivram Gopinath who is pursuing opportunities in The Netherlands. He will focus on cultural and branding strategy and aims to build a bridge between organizations and creative networks across Europe and Asia.

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