MUMBAI, INDIA — Wondrlab, India’s platform-first martech network, has marked a strategic leap forward with the acquisition of BigStep Technologies, a leader in Generative AI and Cloud-Native Custom Software Solutions. This milestone marks Wondrlab’s seventh acquisition to date and its second in the tech space reinforcing its commitment to delivering high impact, transformative AI-driven solutions.
Incorporated by founders Vidit Paliwal and Niranjan Mangal in 2008, BigStep Technologies has delivered 700+ apps & solutions to over 500 clients worldwide. It has built a reputation for providing innovative enterprise solutions tailored to meet the needs of modern businesses across industries. BigStep Technologies’ expertise spans Product Engineering, Data & AI, Cloud & DevOps and Robotic Process Automation (RPA). Some of their key projects include curating innovative solutions for Media and Entertainment, PropTech, SaaS Products, Healthcare, Gaming and BFSI, enhancing efficiency, engagement, and customer growth.

This acquisition positions BigStep to leverage Wondrlab’s expansive network and global reach, including access to European markets via its Poland hub. Under the continued leadership of Vidit and Niranjan, BigStep is poised for accelerated growth, backed by Wondrlab’s resources and strategic vision.
Commenting on the acquisition, Saurabh Varma, Founder & CEO of Wondrlab, stated, “The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. At Wondrlab, our ambition is to build India’s first network with a singular focus on delivering on our proposition of a full-funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of BigStep perfectly aligns with our strategy of expanding our capabilities in digital transformation technologies, products, and services. We are excited to welcome BigStep to the growing Wondrlab family. Their expertise in Generative AI and bespoke application development will significantly enhance our ability to deliver impactful solutions globally.”
About Wondrlab Network
Launched in 2020, Wondrlab’s vision is to create a global world-class network from India which encompasses marketing transformation and digital business transformation. Through its integrated marketing technology network it gives clients a full-funnel approach to help them win through brand creation and monetization in a highly fragmented marketplace. The Wondrlab network includes What’s Your Problem, a digital-first creative agency; Wisr– India’s pioneering open tech platform connecting brands and schools to foster school empowerment through brand partnership; Opportune– a data-driven influencer marketing platform employing proprietary technology and a vast creator network to drive impactful influencer marketing campaigns; Neon– a performance marketing agency; Cymetrix – a leading global CRM & Data Analytics company and OPA – one of India’s largest influencer marketing platforms. These acquisitions collectively provide clients with a seamless full-funnel experience. Wondrlab also launched its European operations with the acquisition of Poland based WebTalk, a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region. https://wondrlab.com
About BigStep Technologies
BigStep Technologies is a leading software development company offering web and mobile apps, cloud services, AI, automation, and real-time engagement solutions. https://bigsteptech.com/